online event registration software

Building an Event Website that Drives Attention & Attendees!

You want your event attendees to get inspired, click through, and build engagement with your brand’s products and services. Building an event website by bringing in tons of registrations requires creativity, imagination, and knowledge of standard practices in the industry. An event page or website serves as a central hub for all the information related to the event. By designing a well-thought-out event website that highlights your objectives, agendas, and benefits, you can attract the attention of potential attendees and have them sign up for the event.

In this blog, we have explained why a business needs an event website and the factors to consider when getting assistance from online registration software for events. 

Why to create an event website?

Even though you can have all the information related to your events advertised on your primary website- it is always a good idea to build an event website for specific events. Mentioning your events on your primary website can make it look cluttered and difficult to navigate. 

By building an event website, you can guide potential attendees in the right direction to gather the required information. You can advertise your event with the help of links, advertisement banners, email campaigns targeting events, and social media posts that promote your event. All the traffic driven to the same site makes it easier to track visitors and analyze what helped them convert from attendees to customers. 

Tips to improve your event website

Building an interactive event website is the first step towards building the interest of your potential attendees. But in order to get your attendees to convert, you need to hold their attention and nurture it in the best way possible. There is online event registration software that generates interest for event attendees and makes them more inclined to click on all the right tabs. 

Mention below are Five tips that can help to improve your event website. 

  • Understand the needs of your audience.

Someone on your event website likely clicked from your webpage or through email or social media links. However, just because someone is in your target audience does not guarantee they will register, particularly if they have trouble finding what they’re searching for.

Think like your attendees. As soon as you land on the page, what type of information would you want to know about an event? Notable information includes the date, time, place, and simple registration process. You may increase your influence by being aware of your audience.

  • Focus on promoting your brand.

Whether your company is hosting the event or is only a sponsor, ensure that your logo, branding materials, and other visuals are prominently displayed. Effective branding can help people remember your business even if they decide not to sign up.

  • Make your event site easy to navigate

What is your event website’s ultimate goal? Getting attendees to sign up.

You must, therefore, make it as simple as possible for visitors to finish this task. Place noticeable call-to-action buttons throughout your page to direct visitors to sign-up sites. A typical strategy is putting one at the top for visitors who wish to sign up right away, one in the middle as a reminder, and one at the bottom for those who like to read all the information first.

  • Keep your event website simple.

Make sure that your website is simple in every sense of the word. The aim is to make important information visible and accessible without overcrowding it with unnecessary elements. For instance, a two-day event may have a complete speaker schedule. Instead of including a list of all the speakers on the main event page, feature the keynote and include connections to your main website or additional resources so that attendees can find out more.

  • Increase the speed of your website.

Speed is crucial when creating a one-page event website. Keep in mind that this isn’t supposed to be your main landing page, so avoid overcrowding it with slow-loading digital assets.

Instead, prioritize speed: attendees should be able to easily navigate your website and find the information they require at any time. Take assistance from online event registration software that makes customer experience a priority. 

What software features to consider when building an event website?

Crafting an immersive and user-friendly experience for your attendees begins with choosing the right online event registration software for your events. Let’s highlight some software features that can transform your event website into a digital masterpiece.

  • Lets you tailor the registration page

One of the crucial considerations is a feature that lets you tailor the registration page. A customizable registration page is the artist’s palette, allowing you to capture exactly what you need from your participants. From collecting basic details to customizing questions based on attendee categories, this feature ensures that your registration process is not just a formality but an engaging interaction. Attendees are more likely to feel connected when they can input information relevant to their experience, making the registration process a seamless part of their event journey.

  • Secure and smooth checkout experience

The heart of the event – the checkout experience. Security and smoothness are the twin pillars upon which the success of any transaction rests. Your attendees are not just purchasing tickets; they are investing in an experience. An efficient and secure checkout process is the bridge between their desire to attend and their actual participation. Choose an online registration software for events that ensures a safe and streamlined checkout, leaving your attendees with nothing but anticipation for the upcoming event.

  • Seamless payment mechanism

The last thing you want is a bad customer experience caused by payment glitches. A diverse and inclusive payment system caters to a broader audience, ensuring that every interested participant can quickly secure their spot. Remember, simplicity and variety in payment options can be the key to unlocking higher attendance rates.

  • Email campaigns to boost event registration

A feature that allows you to orchestrate compelling email campaigns can significantly boost event registrations. From initial invitations to countdown emails, your event’s narrative unfolds in the inboxes of your attendees. Look for software that facilitates mass communication and provides analytics to fine-tune your strategy. 

  • Industry-specific solutions

As we navigate through the digital landscape, it becomes evident that one size does not fit all. Events span various industries, each with its unique set of requirements. This is where industry-specific solutions step into the limelight. Imagine having a software suite finely tuned to the needs of your specific niche – be it conferences, fundraisers, or training /classes. Industry-specific solutions offer tailored features that understand the intricacies of your event, ensuring a harmonious blend of functionality and relevance.

Bottom line, 

There are various benefits to creating your event page with an online event registration program like EventZilla. First, it gives you access to many prospective attendees searching for events like yours. This can increase registrations and help you more successfully contact your target audience.

Online event registration software offers an all-inclusive tool for managing and promoting your event. It provides options for marketing, registration, and engagement, making it simple and quick to construct an event page that looks professional.

Vanitha Rajendran

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