Swag at a conference is ubiquitous. Everyone expects it, but most of us don’t really want what we are given. You may be asking yourself, “Is it worth it?” When used strategically and thoughtfully, yes it absolutely is...
Category - Event Marketing Tips
5 Event Marketing Mistakes to Avoid in 2020
About a year ago, we posted a blog titled 5 Event Marketing Mistakes to Avoid. Everything is written here is still relevant and we urge you to read it immediately. However, since it is now 2020 and the start of a new...
Unconventional PR Tactics to Promote Your Event
Public relations used to be a simple act of sending a press release to a newspaper or television reporter and hoping they show up to cover your event. Maybe you would also send some conference swag or free tickets to...