To improve the conversion rate of your event page, you have to set up the event registration form meticulously to ensure that your online visitors don’t leave your page during the registration process. Apart from conversions, collecting relevant contact information and personal details from registrants is also crucial to make your event campaign successful. But, asking too many questions will result in an increased bounce rate. So, it’s important that you keep your event registration form simple, uncomplicated, and straightforward.
To help the event planners like you to create a perfect event registration form, we’re listing out some of the do’s and don’t;
What are the dos?
- Ensure that your event registration form is mobile-friendly to make people register for your event on the go.
- Ask questions that are relevant to your event. Also, check the importance of each field by reading the form several times before going live.
- Don’t let your registrants type answers for each question. Instead, use a conditional logic feature to get answers based on a rule you set.
- Apart from contact details, ask a few related questions to know your attendees’ preferences. Eventually, it helps you to create a personalized event experience for them.
- Make some labels as optional fields to let your registrants skip some and complete the registration process quickly.
- Use a simple language to make your event registration form easily understandable at a glance.
- Show error messages within the fields. For example, you can say “email id is not valid” for a wrong email address. And
What are the don’t?
- Avoid asking too many questions to registrants. If you’re forcing them to do so, they might leave your event page without completing the registration process.
- Remove unnecessary fields. For example, you can avoid asking for secondary contact numbers, email addresses, and phone numbers.
- Don’t use fancy font styles in the event registration form, as it will be difficult for the registrants to read.
- Not using placeholders. To ensure that a user doesn’t enter the wrong type of information, it’s important that you inform the user to use text attributes like alphabetic or alphanumeric.