selling event tickets

Sell Out the Next Event: Creative Marketing Strategies for Selling Event Tickets

You have an up and coming event to organize and it’s time to start putting together a ticket-selling strategy! With so many local events becoming more popular, selling even tickets becomes a competition. You want to show your audience why they want to attend your event. 

To do so, you must stand out from your competition. You must grab the attention of your audience and make the ticket buying an easy process for them. With a little bit of creativity, increased ticket sales are very tangible. 

It’s time to sell out your next event. Continue reading below for creative marketing strategies for selling event tickets!

Outreach Campaigns

Public relations is a great way to reach your audience. Setting up press releases puts your event’s details in front of many members of the media who then write about it in their own publications. People then read these publications and are drawn to your event. 

However, a press release isn’t the only way to reach your audience. Outreach campaigns are a huge opportunity to get more publicity. Use emails, phone calls, and social media platforms to reach out to journalists, TV stations, radio stations, influencers, your sponsors, your performers and speakers, and the owners of websites that your target audience visits.

Ask them to advertise the event by writing or talking about it. Everyone who follows these people whether it be on social media or on the radio will now be aware of your event and will be more influenced to go because they heard about it from a source they trust. 

Content Marketing

Content marketing is extremely important when trying to increase your ticket sales. However, do keep in mind that high-quality content is vital to your content marketing success and it’s not done overnight. You need content that is engaging, informational, entertaining, and relevant to your event and your target audience. 

Content marketing works best with events that are annual. Even though the event that you’re organizing might not be the same exact event that you organized last time, how do they relate? For example, you can focus your content marketing on your brand’s name on the event.

Show your audience about why attending events hosted by your brand is so enjoyable. Consider creating a blog and then posting to it every day. Just remember to only post quality content. 

However, your blog posting doesn’t have to stop there. You can also publish guest posts on websites where you know your audience visits. You should also consider posting pictures of attendees at your past events on all social media platforms. 

Post videos, live videos, webinars, free content available to those who sign up with their email. Engage in all social media platforms to reach a larger audience.

Email Marketing

It’s always a good idea to invest in your email marketing strategy. A solid email list is how you’ll be able to send out reminders to loyal customers for upcoming events. This is also a way to send out discounts, promotions, giveaways, and other marketing strategy techniques. 

Be sure to list a link on your website and social media pages for your email subscription. Tell your audience how they’ll benefit from signing up. Once you have this solid email list, use it to send interesting and relevant content about your event. 

Subscribers become excited about the event and are more likely to purchase your tickets.

Referral Programs

Setting up a referral program is an excellent way to gather more customers. When your pre-existing customers sign up for your referral program, they then tell their friends, co-workers, and family members about your events and why they love them so much. The people who they refer are more likely to buy tickets because someone who they know and trust suggested that they do. 

Not only does setting up a referral program help keep your current customers engaged, but it also expands your customer base and increases ticket sales.  

Sponsorships and Partnerships

Your sponsors are some of the best people to help you promote your event. In fact, you can even decide to set up terms within your contracts with them that state all sponsors must promote and advertise. Give your sponsors any information about your brand or event that they might need to do so. 

Another marketing strategy to consider is working with a partner. Find local businesses that have the same target audience as you and ask if you can hang flyers or posters for your event in their business. 

Promotional Items 

Promotional items are a must-have for your event. Everyone loves promotional items and these work great as giveaways to help advertise. They’re also the perfect items to sell at the event.

Some promotional item ideas include travel beverage containers, branded tee shirts, koozies, frisbees, and any other items you can think of that your target audience would enjoy. 


Holding contests to promote your event is another way to bring more attention to it and ultimately bring in more revenue. Just be sure that the items that you give away in the contest promote ticket sales or spending at the event itself. For example, the types of items that you want to give away in your contests are drink and food vouchers for the event, backstage passes, free parking vouchers, and free tickets. 

You can hold these contests on your social media pages, on the radio, and any other platform where you think you’ll reach your target audience the best. Contests bring excitement to your event and more people will want to participate.

Selling Event Tickets Online 

Now that you know some creative ways for selling event tickets, it’s time you set up an easy and convenient way for customers to make the purchase. Setting up an account with EVENTZILLA makes selling tickets online and in the mobile world much easier for you and your customers. 

You can sell tickets from anywhere, keep track of sales, reduce no shows by sending out reminders, and so much more! Sign up today to start selling out your events!

Eventzilla Team

Highlight option

Turn on the "highlight" option for any widget, to get an alternative styling like this. You can change the colors for highlighted widgets in the theme options. See more examples below.