Football Club Management Conference | 2023

Monday, Jun 19, 2023 at 9:00 AM to Tuesday, Jun 20, 2023 at 6:00 PM CEST

1, aleja Slaska, Wroclaw, Dolnoslaskie, 54-118, Poland

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Regular Partial Approval - €250.00

* Admission to all lectures * Simultaneous translation | PL -> EN | EN -> PL * Entry to the FDI Expert Hub | exhibition of professional entities and Clubs * Welcome pack * Soft drinks | 2 days

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VIP Partial Approval - €399.00

* Admission to all presentations * Simultaneous translation | PL -> EN | EN -> PL * Entry to the FDI Expert Hub | exhibition of professional entities and Clubs * Welcome pack * Soft drinks | 2 days * Snacks | 2 days * Lunch | 2 days * VIP Check-in * Entry to the VIP-Lounge * Access the report of the research project | "The Role of the Sports Director in European football" * Access to recordings of all presentations * Tour of Tarczynski Arena Wroclaw

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Club Partial Approval - €499.00

* Admission to all presentations * Simultaneous translation | PL -> EN | EN -> PL * Entry to the FDI Expert Hub | exhibition of professional entities and Clubs * Welcome pack * Soft drinks | 2 days * Snacks | 2 days * Lunch | 2 days * Shuttle || Airport Wroclaw -> hotel | hotel -> Airport Wroclaw * VIP Check-in * Entry to the VIP-Lounge * Access the report of the research project | "The Role of the Sports Director in European football" * Access to recordings of all presentations * Tour of Tarczynski Arena Wroclaw * Bilateral meetings with representatives of other Clubs | registered projects * Individual meetings with companies that support football Clubs * Consultation with representatives of FDI

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Invitation Partial Approval - Free

* Admission to all presentations * Simultaneous translation | PL -> EN * Entry to the FDI Expert Hub | exhibition of professional entities and Clubs * Welcome pack * Soft drinks | 2 days * Snacks | 2 days * Lunch | 2 days * VIP Check-in * Entry to the VIP-Lounge * Access the report of the research project | "The Role of the Sports Director in European football" * Access to recordings of all presentations * Tour of Tarczynski Arena Wroclaw * Accomodation in a 4-star hotel (number of days to be fixed)

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2. Review and Proceed

Monday, Jun 19, 2023 at 9:00 AM to Tuesday, Jun 20, 2023 at 6:00 PM CEST

Tarczynski Arena Wroclaw, 1, Wroclaw, Dolnoslaskie, 54-118, Poland.

Football Club Management Conference is an international educational event, dealing with aspects of management and development of professional football Clubs. We address absolutely crucial topic, because the Club is the most important stakeholder in the world of football, most strongly influencing the level of the whole sport.

Each FCM Conference has a main theme. The upcoming FCMC event has been given the motto "Club Development Model". Elaborating a complex development model is a prerequisite for professional management of the Club, as well as making controlled progress. The transformation of the Club should begin with this step. And the quality of the transformation also depends on this step.

All presentations will be provided in two languages: English and Polish.

In addition, representatives of the Clubs will be able to discuss collaborative projects.

Football Development Institute

https://football-development-institute.net/en/

Football Development Institute is an educational, development and research institution in professional European football. FDI is the only European organization that has a foundation in the form of its own "Football Identity". The author of the "Football Identity of FDI", the whole concept and all projects is Marcin Gabor. FDI realizes its own vision and goals on the basis of the "Complementary Concept". One of the most important pillars of our strategy is "Club Development". We support European clubs on the foundations of FDI: "Football Identity" as well as "Club Development Model". Our objective includes transformation of cooperating football organizations into football clubs of new format: based on precise concept, endowed with individual characteristics, based on sporting convictions, guided by strategic management, excellently organized, consistent, independent and profitable. The second complex is called "Education of Specialists". Primarily board member, sports director, coach, analyst, scout, academy director. The education takes place within the framework of the certified courses, consultations, project-oriented hospitations, mentoring programs, conferences and online courses. The next pillar is "Content Communication": it is about transferring knowledge through communication channels, publications (articles | books | research projects) and expert appearances. In this way, we clarify logical errors and the fragmentary nature of trends in football, present and consolidate the principals of the “Football Identity of FDI”, and to provide arguments confirming the correctness of our concepts. The fourth component in the strategic plan of the FDI includes activity in the “Analysis & Research” area. The relevant department of our Institute is engaged in the creation of databases and content research. In addition, we have the competence to run research projects and prepare data for our own publications. In this manner we gather arguments strengthening the effect of the conceptual and content message. We also make tactical analyses for European Clubs and develop our own analytical brand in the ELITE area.

Contact the Organizer View other events

Marcin Gabor
CEO & author of FDI concept | Expert
Football Development Institute

Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.

https://football-development-institute.net/en/board

About Marcin Gabor

CEO & author of FDI concept | Expert
Football Development Institute
Leszek Bohdanowicz
Expert | Compliance & Integrity
University of Lodz

Professor at the University of Lódz, a member in the Department of Strategy and Value Based Management at UL. He is also Head of the Business Analysis Center at the Faculty of Management at UL. A few years ago he was Chairman of the Supervisory Board by Widzew Lódz SA. He is the author of the book "The Practice of Football Club Management: Strategy - Structure - Identity".

https://football-development-institute.net/en/

About Leszek Bohdanowicz

Expert | Compliance & Integrity
University of Lodz
Dariusz Laszczyk
Expert | Law
Laszczyk Football Group

Lawyer specializing in sports law. He supports football clubs in this area. In addition, he deals with the subject of football organizations' management, participating in the founding and transformation processes of many Clubs. He is also author of publications on legal matters in football. Owner of a law firm.

https://football-development-institute.net/en/

About Dariusz Laszczyk

Expert | Law
Laszczyk Football Group
Adrian Pietrzyk
Expert | Finances
University of Economics in Katowice

Researcher representing the University of Economics in Katowice. His main area of research is strategic management in sports companies, with particular emphasis on football. He combines his scientific work with didactics and teaching students. He is also a PhD student in the fourth year of the Doctoral School and the author of numerous articles in Polish and English-language journals. In addition to his academic work, he also has experience from working in football Clubs.

https://football-development-institute.net/en/

About Adrian Pietrzyk

Expert | Finances
University of Economics in Katowice
Achim Ittner
Expert | Technology
SAP

https://football-development-institute.net/en/

About Achim Ittner

Expert | Technology
SAP
Philipp Kaufmann
Expert | Team Squad Planning
FC Basel

Involved with FC Basel for many years. In the beginning, he was responsible for implementing the IT system for Club Management (SAP Sports One) and for coordinating the work of the Academy. In the next step, he worked as the Coordinator of the Sports Department before being promoted to a member of the sporting management and, at the same time, team squad planner. In this role, he had operational responsibility for the sports department. His competencies also included scouting and recruitment strategy, team squad planning for the professional team, negotiations and the whole player transfer process.

https://football-development-institute.net/en/

About Philipp Kaufmann

Expert | Team Squad Planning
FC Basel
Konrad Czapeczka
Expert | Psychology
EduSport

He is certified as a Mental Trainer. He is the co-author of the Mental Training System™. In this area he supports Sports Directors and Coaches. He is currently developing the mental skills of Coaches and players at Stal Rzeszów. He is one of two authors of a book series on mental training in football called "Mental Kick".

https://football-development-institute.net/en/

About Konrad Czapeczka

Expert | Psychology
EduSport
Rafal Malinowski
Expert | Psychology
EduSport

Certified Mental Coach and member of the International Coach Federation. He actively co-founded the Mental Training System™. His support is used by Sports Directors and Coaches, among others. He worked as a Mental Coach at Stal Rzeszów. He is co-author of a book series on mental training in football titled "Mental Kick".

https://football-development-institute.net/en/

About Rafal Malinowski

Expert | Psychology
EduSport

About - TBA 2 -

TBA
TBA
Mikolaj Zych
Presenter
Football Development Institute

Operations Manager at FDI. He is involved in organizational and administrative areas, leading a number of projects and engaging in numerous areas of the Institute's development. He also oversees the analytical team, which is part of the "Analysis & Research" department at FDI, ensuring the proper execution of analyses for Clubs from Europe.

https://football-development-institute.net/en/

About Mikolaj Zych

Presenter
Football Development Institute
Football Development Institute
Organisator
Football Development Institute

https://football-development-institute.net/en/

About Football Development Institute

Organisator
Football Development Institute

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Sessions on Jun 19, 2023

09:00 AM

Participant registration | networking

09:00 AM - 10:00 AMReception | Networking space
    Football Development Institute
    OrganisatorFootball Development Institute

    Sponsors

    10:00 AM

    Official opening of the conference

    10:00 AM - 10:05 AMConference room
      Marcin Gabor
      CEO & author of FDI concept | ExpertFootball Development Institute
      Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
      10:05 AM

      "Club Development Model of FDI"

      10:05 AM - 11:50 AMConference room
        Marcin Gabor
        CEO & author of FDI concept | ExpertFootball Development Institute
        Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
        11:50 AM

        Coffee Break | networking

        11:50 AM - 12:05 PM
          Football Development Institute
          OrganisatorFootball Development Institute

          Sponsors

          12:05 PM

          Risk management within the "Club Development Model"

          12:05 PM - 01:20 PMConference room
            Leszek Bohdanowicz
            Expert | Compliance & IntegrityUniversity of Lodz
            Professor at the University of Lódz, a member in the Department of Strategy and Value Based Management at UL. He is also Head of the Business Analysis Center at the Faculty of Management at UL. A few years ago he was Chairman of the Supervisory Board by Widzew Lódz SA. He is the author of the book "The Practice of Football Club Management: Strategy - Structure - Identity".
            01:20 PM

            Lunch break

            01:20 PM - 02:05 PMLunch room
              Football Development Institute
              OrganisatorFootball Development Institute

              Sponsors

              02:05 PM

              Legal protection of the "Club Development Model"

              02:05 PM - 03:10 PMConference room
                Dariusz Laszczyk
                Expert | LawLaszczyk Football Group
                Lawyer specializing in sports law. He supports football clubs in this area. In addition, he deals with the subject of football organizations' management, participating in the founding and transformation processes of many Clubs. He is also author of publications on legal matters in football. Owner of a law firm.
                03:10 PM

                The substantive foundation of the "Club Development Model of FDI"

                03:10 PM - 04:25 PMConference room
                  Marcin Gabor
                  CEO & author of FDI concept | ExpertFootball Development Institute
                  Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                  04:25 PM

                  Coffee break | networking

                  04:25 PM - 04:40 PMNetworking space
                    Football Development Institute
                    OrganisatorFootball Development Institute

                    Sponsors

                    04:40 PM

                    Intelligent finance in the "Club Development Model of FDI"

                    04:40 PM - 05:40 PMConference room
                      Marcin Gabor
                      CEO & author of FDI concept | ExpertFootball Development Institute
                      Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                      Leszek Bohdanowicz
                      Expert | Compliance & IntegrityUniversity of Lodz
                      Professor at the University of Lódz, a member in the Department of Strategy and Value Based Management at UL. He is also Head of the Business Analysis Center at the Faculty of Management at UL. A few years ago he was Chairman of the Supervisory Board by Widzew Lódz SA. He is the author of the book "The Practice of Football Club Management: Strategy - Structure - Identity".
                      Adrian Pietrzyk
                      Expert | FinancesUniversity of Economics in Katowice
                      Researcher representing the University of Economics in Katowice. His main area of research is strategic management in sports companies, with particular emphasis on football. He combines his scientific work with didactics and teaching students. He is also a PhD student in the fourth year of the Doctoral School and the author of numerous articles in Polish and English-language journals. In addition to his academic work, he also has experience from working in football Clubs.
                      05:40 PM

                      IT systems in the "Club Development Model"

                      05:40 PM - 07:00 PMConference room
                        Achim Ittner
                        Expert | TechnologySAP

                        Sessions on Jun 20, 2023

                        09:00 AM

                        Official start for Day 2 of the conference

                        09:00 AM - 09:05 AMConference room
                          Mikolaj Zych
                          PresenterFootball Development Institute
                          Operations Manager at FDI. He is involved in organizational and administrative areas, leading a number of projects and engaging in numerous areas of the Institute's development. He also oversees the analytical team, which is part of the "Analysis & Research" department at FDI, ensuring the proper execution of analyses for Clubs from Europe.

                          Sponsors

                          09:05 AM

                          Complex football concept in the "Club Development Model of FDI"

                          09:05 AM - 10:05 AMConference room
                            Marcin Gabor
                            CEO & author of FDI concept | ExpertFootball Development Institute
                            Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                            10:05 AM

                            Role of the Sports Director in the "Club Development Model of FDI"

                            10:05 AM - 11:05 AMConference room
                              Marcin Gabor
                              CEO & author of FDI concept | ExpertFootball Development Institute
                              Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                              11:05 AM

                              Coffee break | networking

                              11:05 AM - 11:20 AMNetworking space
                                Football Development Institute
                                OrganisatorFootball Development Institute

                                Sponsors

                                11:20 AM

                                Team squad planning | part of ongoing operations

                                11:20 AM - 12:35 PMConference room
                                  Philipp Kaufmann
                                  Expert | Team Squad PlanningFC Basel
                                  Involved with FC Basel for many years. In the beginning, he was responsible for implementing the IT system for Club Management (SAP Sports One) and for coordinating the work of the Academy. In the next step, he worked as the Coordinator of the Sports Department before being promoted to a member of the sporting management and, at the same time, team squad planner. In this role, he had operational responsibility for the sports department. His competencies also included scouting and recruitment strategy, team squad planning for the professional team, negotiations and the whole player transfer process.
                                  12:35 PM

                                  Lunch break

                                  12:35 PM - 01:20 PMLunch room
                                    Football Development Institute
                                    OrganisatorFootball Development Institute

                                    Sponsors

                                    01:20 PM

                                    Psychology in the "Club Development Model"

                                    01:20 PM - 02:35 PMConference room
                                      Konrad Czapeczka
                                      Expert | PsychologyEduSport
                                      He is certified as a Mental Trainer. He is the co-author of the Mental Training System™. In this area he supports Sports Directors and Coaches. He is currently developing the mental skills of Coaches and players at Stal Rzeszów. He is one of two authors of a book series on mental training in football called "Mental Kick".
                                      Rafal Malinowski
                                      Expert | PsychologyEduSport
                                      Certified Mental Coach and member of the International Coach Federation. He actively co-founded the Mental Training System™. His support is used by Sports Directors and Coaches, among others. He worked as a Mental Coach at Stal Rzeszów. He is co-author of a book series on mental training in football titled "Mental Kick".
                                      02:35 PM

                                      Long-term strategy in the "Club Development Model of FDI"

                                      02:35 PM - 03:05 PMConference room
                                        Marcin Gabor
                                        CEO & author of FDI concept | ExpertFootball Development Institute
                                        Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                                        03:05 PM

                                        Coffee break | networking

                                        03:05 PM - 03:20 PMNetworking space
                                          Football Development Institute
                                          OrganisatorFootball Development Institute

                                          Sponsors

                                          03:20 PM

                                          Work on the Club Strategy

                                          03:20 PM - 04:20 PMConference room
                                            Marcin Gabor
                                            CEO & author of FDI concept | ExpertFootball Development Institute
                                            Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                                            Leszek Bohdanowicz
                                            Expert | Compliance & IntegrityUniversity of Lodz
                                            Professor at the University of Lódz, a member in the Department of Strategy and Value Based Management at UL. He is also Head of the Business Analysis Center at the Faculty of Management at UL. A few years ago he was Chairman of the Supervisory Board by Widzew Lódz SA. He is the author of the book "The Practice of Football Club Management: Strategy - Structure - Identity".
                                            Dariusz Laszczyk
                                            Expert | LawLaszczyk Football Group
                                            Lawyer specializing in sports law. He supports football clubs in this area. In addition, he deals with the subject of football organizations' management, participating in the founding and transformation processes of many Clubs. He is also author of publications on legal matters in football. Owner of a law firm.
                                            Achim Ittner
                                            Expert | TechnologySAP
                                            04:20 PM

                                            Communication in the "Club Development Model"

                                            04:20 PM - 05:00 PMConference room
                                              Marcin Gabor
                                              CEO & author of FDI concept | ExpertFootball Development Institute
                                              Author of FDI projects. Sports Director, Coach, Analyst. He created the concept of "Football Identity", "Club Development Model of FDI", as well as many other original models. For years he has been providing strategic advice and support in the development of European Clubs. Currently, he conducts this on the basis of the "Club Development System of FDI". Educator of football Specialists. He has many professional publications to his credit.
                                              Mikolaj Zych
                                              PresenterFootball Development Institute
                                              Operations Manager at FDI. He is involved in organizational and administrative areas, leading a number of projects and engaging in numerous areas of the Institute's development. He also oversees the analytical team, which is part of the "Analysis & Research" department at FDI, ensuring the proper execution of analyses for Clubs from Europe.
                                              05:00 PM

                                              Finishing the Day 2 of the conference

                                              05:00 PM - 05:05 PMConference room
                                                Mikolaj Zych
                                                PresenterFootball Development Institute
                                                Operations Manager at FDI. He is involved in organizational and administrative areas, leading a number of projects and engaging in numerous areas of the Institute's development. He also oversees the analytical team, which is part of the "Analysis & Research" department at FDI, ensuring the proper execution of analyses for Clubs from Europe.

                                                Substantive distinctions

                                                FCM Conference is a European series, has an unconventional character and a number of substantive distinctions that distinguish our conference from other events with similar themes. The original concept for the management and development of the football Club, as well as the idea of implementing it into the context of the conference, create the "FCM Conference Identity".

                                                Our quality attributes:

                                                • part of the "Education System of FDI" | the possibility of continuing education
                                                • foundations || "Football Identity of FDI" | "Club Development Model of FDI"
                                                • multi-year scenario of conference series
                                                • main theme of single conferences
                                                • topics based on the defined "Club Development Areas of FDI"
                                                • consistent narrative
                                                • unified presentations by Experts
                                                • presentation of specific definitions, concepts, models
                                                • innovative form || character of presentations | project tasks | workshop | interactive participation
                                                • "Club Development System of FDI" | the possibility of starting collaboration

                                                Profile of Participants

                                                For which Specialist profiles is FCM Conference intended?

                                                Club representative

                                                • Owner
                                                • Supervisory Board member
                                                • Member of the Executive Board
                                                • Sports Director
                                                • Academy Director
                                                • Staff of the sports department
                                                • Head or employee of other departments (Strategy | Communication | Marketing | Finance | Legal | Internationalisation | Technology | Compliance & Integrity)

                                                Representative of federation (association)

                                                Representative of league organisation

                                                Expert

                                                • Club management and development
                                                • football aspects
                                                • communication
                                                • marketing
                                                • finances
                                                • law
                                                • internationalisation
                                                • technology
                                                • psychology
                                                • compliance & integrity

                                                Educator

                                                University professor | sports management

                                                Student | sport management majors

                                                Other profile

                                                • Football Player
                                                • Football Agent
                                                • Journalist
                                                • Interested in Club management

                                                General schedule

                                                FCM Conference is a complementary event. We present the structure of all components within the framework of general schedule.

                                                18.06 | Introductory day

                                                • Tour of Tarczynski Arena Wroclaw || Packages: VIP | Club
                                                • Business Dinner (meeting of Clubs officials with representatives of the Football Development Institute, Experts and Conference Partners) || Package: Club

                                                 

                                                19.06-20.06 | Conference days

                                                • CONFERENCE | EDUCATION || Packages: Regular | VIP | Club
                                                • Individual meetings (with representatives of Clubs or entities supporting development of Clubs) || Package: Club

                                                 

                                                21.06 | Bonus day

                                                • Individual consultations of Club representatives with the FDI || Package: Club

                                                Narration

                                                INTRODUCTION

                                                Let's imagine that the conference room, the meeting place, as well as all the rest of the stadium space is the headquarters of our Club. Each person attending the event takes on the role of a Club employee. A new executive board has just been elected, which has taken the decision to make a new start for the last time and consequently to carry out the transformation to the Club of new format. Members of the executive board appear on stage, and additionally the heads of several departments and divisions, presenting their idea to the rest of the staff, seated in comfortable chairs. Both conference days simulate the beginning of a long-term process of Club transformation.

                                                 

                                                DAY 1

                                                Elaboration of own "Club Development Model" (CDM) is the prerequisite for complex evolution of a football entity. For this reason, at the beginning we present the self-conceived "Club Development Model of FDI". We are aware that the implementation of the model development process - which is a huge undertaking - involves various risks. This fact obliges us to diagnose potential sources of risk and find a way to effectively manage them within the framework of the CDM.

                                                After analyzing the topic of risk, we deal with the setting up of a legal basis for the CDM, excluding certain types of danger, as well as supporting the transformation into a strong and autonomous Club. Aspects of risk and legal basis provide a very important background for the work on conceptual matters. In this context, we focus with the highest priority on the substantive foundation of the CDM, stimulating in parallel the understanding for wide impact of the developed pillars on the entirety of Club's management and development.

                                                The first stages of the evolution process are always two-pronged: implementation of the CDM with consideration of ongoing operations. We should operate no differently in the finance field. The decisive factor is the comparison of differences between the classical budget structure and the development budget structure. The latter is understood as the goal of financial transformation. To achieve the full benefit from the work described above, we need technological tools. Specifically, this means the IT system for managing the Club.

                                                 

                                                DAY 2

                                                The next step determines our conviction that sporting sector is the most relevant development area of a professional football Club. First, we concentrate on the sports substantive basis, meaning the development of the "Complex football concept", as well as the design of a multi-level correlation mechanism. Then we deal with the key factor of sports development and the multi-faceted evolution of the Club: this status in our CDM falls to the role of Sports Director, for which we apply a non-standard definition and a non-standard position profile. Sports Director works from now on the basis of a much broader spectrum of operation areas and content scope, but only the initial stage of the transformation process still requires him to be fully involved in every phase of team squad building.

                                                A flurry of responsibilities sometimes prevents us from pausing, but in the end we find - both Board Members and the Sports Director - time for reflection. Is our internal communication effective? Are we properly communicating decisions? And are we resilient enough to cope with misunderstanding and pressure? We are looking for answers and solutions. The psychological aspect is an extremely important complement to the conceptual work, to which we return again. It's time to define a long-term development strategy, based on the "Concept of Club Strategy". We conduct the formulation of strategic goals from the perspective of the various "Club Development Areas".

                                                The final chord of the preliminary stage is before us. Changes in the executive board, the "Club Development Model", the substantive foundations, visible adjustment of the budget structure, "Complex football concept", a completely different interpretation of the Sports Director role, a clear strategy for the Club. We are facing a serious challenge regarding external communications as an important measure of CDM implementation.