{"id":2685,"date":"2019-12-10T23:16:25","date_gmt":"2019-12-10T13:16:25","guid":{"rendered":"https:\/\/www.eventzilla.net\/blog\/?p=2685"},"modified":"2026-01-24T23:50:26","modified_gmt":"2026-01-25T05:50:26","slug":"3-must-read-books-for-event-professionals","status":"publish","type":"post","link":"https:\/\/www.eventzilla.net\/es\/blog\/event-planning-tips\/3-must-read-books-for-event-professionals\/","title":{"rendered":"3 Must-Read Books for Event Professionals"},"content":{"rendered":"\n

There is no direct path to becoming an event planner. We come to the job through many different avenues. While some of us may have earned business degrees or management experience, it\u2019s often not a requirement for being a successful event professional. Creativity, attention to detail, communication skills, and negotiation skills are just as important. Still, if you don\u2019t have a business background, you may feel like you need a tutorial on management techniques, leadership skills or consumer behavior. Or maybe you are like me. I just love to learn new things, study new ideas, and discover new points of view. If I\u2019ve described you at all, here are three business books that I think any good event planner should read. I guarantee you will come away with insight and knowledge that will be useful for your career. <\/p>\n\n\n\n

The Power of Moments by Chip and Dan Heath<\/h2>\n\n\n\n

I loved this book. It brought home to me just how important experiences are to humans. We feed off of moments, both positive and negative. As event planners, it\u2019s very important for us to understand how humans process moments.<\/p>\n\n\n\n

Chip and Dan Heath are bestselling authors who also wrote Switch and Made to Stick. The Power of Moments explores why certain moments can surprise, elevate, or change us. Most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can create more moments<\/a> that matter at our events and in life. This book shows readers how brief experiences can change lives and achieve goals. Even if many of the most important moments in our lives are the result of accidents or luck, as event planners why can\u2019t we create them? The Power of Moments shows us how to be the creators of these impactful experiences. <\/p>\n\n\n\n

One of the best examples in the book of elevating a moment is from the Magic Castle Hotel in Los Angeles. This hotel has a cherry-red phone mounted to a wall in the hotel near the pool. Guests can pick it up and someone answers, \u201cHello, Popsicle Hotline.\u201d Guests place an order, and minutes later, a staffer wearing white gloves delivers a cherry, orange, or grape Popsicle poolside on a silver tray. For free. You can\u2019t beat that kind of unique experience.<\/p>\n\n\n\n

Start with Why by Simon Sinek<\/h2>\n\n\n\n

I think Simon Sinek is a genius. His book Start with Why is not just a book, it has inspired a movement. The TED Talk<\/a> based on this book is the third most popular TED video of all time.<\/p>\n\n\n\n

The book starts with a few simple questions:<\/p>\n\n\n\n