{"id":1827,"date":"2019-08-09T22:23:43","date_gmt":"2019-08-09T12:23:43","guid":{"rendered":"https:\/\/www.eventzilla.net\/blog\/?p=1827"},"modified":"2026-01-24T23:51:03","modified_gmt":"2026-01-25T05:51:03","slug":"tips-to-create-a-sense-of-urgency-to-sell-your-event-tickets","status":"publish","type":"post","link":"https:\/\/www.eventzilla.net\/es\/blog\/event-marketing-tips\/tips-to-create-a-sense-of-urgency-to-sell-your-event-tickets\/","title":{"rendered":"Tips to Create a Sense of Urgency to Sell your Event Tickets"},"content":{"rendered":"\n

In this age of real-time online interaction and\nup-to-the-minute news briefs, FOMO is very real. The Fear of Missing Out is a\ncondition that humans have always experienced but with the explosion of\nsmartphones and social media, it has become a recognizable complaint. To be true,\nmarketers have been exploiting FOMO since the beginning of time. Headlines such\nas \u201cDon\u2019t Miss Out!\u201d or \u201cBuy Now!\u201d are just reminders that consumers can avoid\nFOMO by purchasing whatever the marketer is selling RIGHT NOW!   <\/p>\n\n\n\n

Creating that sense of urgency to leverage FOMO is critical to selling event tickets<\/a> both online and offline. But consumers have become immune to the old and tired headlines. It\u2019s imperative to use your highly tuned event planning and marketing skills to manufacture that scarcity mentality more creatively. Here are seven ideas to start your creative juices flowing.   <\/p>\n\n\n\n

Level Up <\/strong><\/p>\n\n\n\n

Create a sense of urgency by selling your event tickets\nonline in limited-number tiers at different price levels. Offer a different\nincentive to buy at each level, such as early access or exclusive content. Make\nsure prospects know certain ticket levels are exclusive and that remaining\ntickets are limited. Create a thermometer or other counter for your event\nticket website to show how many tickets are left at each level.  <\/p>\n\n\n\n

Early Bird Pricing <\/strong><\/p>\n\n\n\n

Studies have shown that early bird pricing works. However,\ndon\u2019t deploy this tactic too early and make sure the discount is valuable\nenough to incentivize prospects to act. Current logic states that early bird\nrates should be between 10 and 20% off the regular ticket price and end between\n10-15 weeks before the event. Create a countdown clock on your event ticket\nwebsite so that prospects can see that time is running out.  <\/p>\n\n\n\n

Following Your Prospects Around <\/strong><\/p>\n\n\n\n

Capture those prospects that are on the fence with a\nretargeting ad campaign. Retargeting is offering a follow-up display or search\nads to people who have visited your ticket website but then moved on. It has\nbeen estimated that retargeting ads pay for themselves six times over. The\ncustomer already knows a little about your event so use the ad to offer\nsomething extra, maybe exclusive content or swag. Or create a message about\nwhat the prospect would \u201close\u201d by not attending your events, such as networking\nopportunities or special access to industry leaders. A good retargeting ad\ncould be that little nudge a prospect needs to go from \u201cmaybe\u201d to \u201cyes\u201d.   <\/p>\n\n\n\n

Group Think <\/strong><\/p>\n\n\n\n

Offer a compelling discount for groups buying a block of\nevent tickets. This takes FOMO to the next level. Not only are you appealing to\nan individual\u2019s fear of missing something great, but you are also leveraging\ntheir fear that their peers will either miss out or experience something\nwithout them. You could also offer referral codes for attendees who have purchased\nindividual tickets to invite friends via social media in exchange for swag and\nexclusive content.  <\/p>\n\n\n\n

 Social Media\nPre-Sale <\/strong><\/p>\n\n\n\n

Use your social media channels to promote your event before\ntickets go on sale. Create pre-event FOMO with a Facebook Live event, Twitter\nchat, or an Instagram contest. Make sure to include a link to your event\nticketing site and boost your message with paid ads on the same channels.  Learn\nMore<\/a><\/p>\n\n\n\n

Enable Influencers <\/strong><\/p>\n\n\n\n

Word-of-mouth marketing is by far the most authentic and\ncost-effective way to create a sense of urgency. Incentivize past attendees,\nindustry leaders, or other influencers to help you sell tickets online. Give\nthem a referral code or customized link to share so that you can track their\nsuccess. If you have booked well-known speakers or performers for your event,\nask them to help you drive ticket sales by inviting their fans and followers to\nyour event.  Know\nMore<\/a><\/p>\n\n\n\n

Optimize Your Ticket Website <\/strong><\/p>\n\n\n\n

Make sure the value of your event is clear on each page of your event ticket website<\/a>. Highlight why prospects should attend your event. Outline the benefits gained, pain points addressed, and\/or new content or technology presented. List your ticket levels and pricing. Use a countdown clock to create that sense of urgency as the event gets closer. Also, make sure it is super easy and quick to purchase tickets on the site.  The whole point of creating a sense of urgency is to inspire action. No matter which of the above methods you take, make sure you include a strong and creative call-to-action to buy event tickets. The message doesn\u2019t have to be as trite as \u201cBuy Now!\u201d but it should be something that will inspire prospects to not only immediately commit to attending your event, but also feel good about it. <\/p>\n","protected":false},"excerpt":{"rendered":"

In this age of real-time online interaction and up-to-the-minute news briefs, FOMO is very real. The Fear of Missing Out is a condition that humans have always experienced but with the explosion of smartphones and social media, it has become a recognizable complaint. To be true, marketers have been exploiting FOMO since the beginning of […]<\/p>\n","protected":false},"author":8,"featured_media":1828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[511],"tags":[278,521,527],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-marketing-tips","tag-sell-tickets-for-event","tag-ticket-website","tag-event-tickets-online"],"acf":[],"yoast_head":"\nCreating a Sense of Urgency to Boost Ticket Sales - Eventzilla<\/title>\n<meta name=\"description\" content=\"Sell event tickets online with tiered pricing for urgency and incentives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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