Join us in person on Thursday, January 15, 2026, at the E-Central Downtown Los Angeles Hotel for a special Lunch & Learn featuring leaders from the Los Angeles Sports & Entertainment Commission. This session will provide a comprehensive look at the opportunities, community impact, and strategic initiatives surrounding the 2026 World Cup's presence in the Los Angeles Area.

Key Take Aways:

1. Overview of the eight World Cup matches scheduled for SoFi Stadium and what they mean for regional tourism, transportation, and economic impact.
2. How LASEC is activating Los Angeles area across a 39-day tournament window through
   marketing, community engagement, and citywide programming.
3. Opportunities for local stakeholders, including hospitality, business, civic, and cultural partners to participate in fan engagement and event-related initiatives.
4. Insights into communication strategies and regional collaboration led by LASEC to ensure unified and elevated visitor experience.
5. Understanding the scale and legacy goals of hosting the World Cup and how Los Angeles plans to leverage the event for long-term benefits.