What can a 1970s punk rock band teach us about the world of marketing today?
Although they lasted just over two years and produced only one studio album, the meteoric rise of The Sex Pistols made them one of the most influential acts in the history of popular music.
This session dissects the strategy behind their success and how you can apply the same tactics to your business.
Why book:
· Punk politics - how to earn mindshare in a chaotic world
· Know your audience – why an ethos really matters
· The key to engaging prospects and customers
· Context and its importance in messaging
Expert:
Grant Leboff is known for challenging marketing conventions that become accepted wisdom but don’t deliver results, focusing instead on fresh approaches for an increasingly competitive world.
Format:
Bright Ideas Broadcast - Exploring big ideas with the power to transform your business. Come ready to shift your thinking, ask questions and be inspired!
Duration:
1 Hour 30 Minutes
FOR FOUNDERS AND YOUR CMO / EQUIVALENT SENIOR TEAM MEMBER
