Social media is a powerful way to promote your event and stay connected to your guests, but first you need an event social media strategy.
You may think you “know social media” and don’t need to put a strategy together before you start posting, but a strategy helps you focus your efforts so you don’t waste time or money. It also lets you outsource the work to someone on your team.
In this post, we’d like to go over the nine essential components of an event social media strategy.
1. Platforms
The first decision you’ll have to make is which platforms you’ll use to promote your event and connect with your fans.
Choose the platforms that are right for your audience, not the ones you prefer. You may not enjoy or have much experience with Snapchat, but if your guests are young, trendy, technology adopters, that’s what they use.
Social media is a powerful way to promote your event and stay connected to your guests, but first you need a strategy. Click To Tweet
Make sure to optimize your social profiles when you create accounts on your chosen platforms. Add high-quality profile images and header photos. Fill out the bio fields (the “about us” sections) so your fans have all the information they need about your event.
Use this Eventbrite quiz to determine which social media platforms are right for your event.
Read this guide to learn more about choosing the right social media platform: How to Choose a Social Media Platform for Your Business.
2. Hashtag
Every event should have a unique hashtag for you, your guests, and your fans to use on social media. This helps them find content about the event and connect with one another.
What makes a great hashtag? It should be short, original, easy to understand, and relevant to the event and audience.
Use the hashtag any time you post about the event. Place it in your profile bios as well. Encourage your guests and fans to use it any time they discuss the event.
You’ll also want to include it on print materials, email messages, event signage, and your website. This will help people associate it with your event even if they can’t click it.
