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Saturday, Oct 29, 2016 at 12:00 AM to Monday, Oct 31, 2016 at 12:00 AM EST
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Thanks to social media, promoting upcoming events has made things a whole lot more convenient. “Clients want to know that their event is being seen by the right people in the right places to ensure maximum visibility and registration,” says Rachel Stephan, President of sensov/ event marketing. “That’s why it’s not enough to simply promote their event; we need to analyze the results of our efforts as well.”
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