WASS Wednesdays 2026
March Topic:
Aligning Your Sales Strategy with Your CRM
FREE for WASS Members. Registration is required.
Join us for our monthly virtual roundtable discussion for staffing industry professionals. WASS hosts these timely Zoom discussions the third Wednesday of every month.
Our next WASS Wednesday Coffee Chat is:
March 18, 2026
11:30 am - 12:30 pm
We welcome Bob Pettke, Chief Sales Officer of Automated Business Designs as he shares his expertise in the area of "Aligning Your Sales Strategy with Your CRM".
General Description:
When your CRM and sales strategy work together, selling becomes intentional and effective. This session demonstrates how to align your CRM workflow with strategic priorities, ensuring sales teams focus on the right prospects, deliver consistent messaging, and create stronger client relationships.
Your sales CRM should reinforce your strategy, not slow it down. This presentation breaks down how to structure CRM workflows, pipeline stages, and activity tracking to support your sales goals.
Attendees will leave with practical strategies for building a winning sales approach and how to use their CRM to:
- Align and complement their overall sales strategy
- Create a structured workflow to capture data, track prospect progression, and drive accountability for next steps
- Prioritize opportunities based on real dollar amount impact
- Define pipeline value and accurately forecast revenue
- Drive prospects to the next stage in the sales process to close more business
You'll want all of your sales representatives, recruiters and customer service representatives to take part in this discussion - they are all part of the success!
About WASS Wednesdays
Lively and timely discussion topics covering the diverse range of issues effecting today's staffing industry. Topics range from sales, customer service, legal issues & operations to recruiting, new technologies, artificial intelligence, leadership & more.
Hope you can join us to learn from your peers, share your insights and expand your network!
Upon registering for the session, you'll receive a confirmation email with an attached "ticket" that includes the Zoom log-in details
