Our popular WASS Wednesdays continue in 2026
FREE for WASS Members. Registration is required.
Our next WASS Wednesday Coffee Chat is:
January 21, 2026
11:30 am - 12:30 pm
January's Topic:
From Random Acts of Marketing to Brand OS
Staffing marketing has a chronic disease: randomness. Pop-up events, sporadic
campaigns, inconsistent messaging, “one-off” initiatives, all of which are
disconnected and exhausting.
What if marketing could be a system instead of a series of scattered efforts?
Join Jay Mattern, CEO of TerraFirma Marketing and WASS President, Clay Pautz
for an interactive discussion on building a Brand Operating System — a
structural, repeatable, year-round marketing engine that aligns message,
medium, and measurement.
In this session, you’ll explore:
- How to operationalize your story so marketing becomes a system, not a
series of events
- How to create the framework for building a Brand Operating System, a
structural, repeatable, year-round marketing engine that aligns message,
media, and measurement
- How to define a core narrative, connect it directly to content pillars, and
align execution to business development rhythms
- What a modern go-to-market system looks like inside firms that scale
consistently
Join us for our monthly virtual roundtable discussion for staffing industry professionals.
WASS hosts these timely Zoom discussions the third Wednesday of every month.
Upon registering for the session, you'll receive a confirmation email with an attached "ticket" that includes the Zoom log-in details
