The purpose of the USA Basketball Women in the Game conference is to inspire more females to a career in sport. While the content is focused on supporting college women, young professional females and high school girls, anyone is welcome to attend. Guest speakers and panelists from a variety of sports careers will share their insights and perspectives about their journey and industry.
Presenters from different sports careers will speak on their personal journey, as well as some of the key characteristics that helped them be successful and their advice for those who want to make their own path.
Attendees at the USA Basketball Women in the Game Phoenix 2026 conference on Thursday, April 2, also will get lunch, a USA Basketball shirt and a notebook.
Following the event, Women in the Game attendees are eligible to apply for the USA Basketball Women in the Game Mentorship Program, which supports mentees and connects them to each other and experienced mentors through virtual meetings.
Join USA Basketball on April 2 and explore, expand and encounter your future career!
Speakers & Panelists:
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Rachael Bacchus, Director of Business Development, Women's Basketball, Duke University
- Kalie Jonovich, Assistant Director, Major Gifts, Arizona State University
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Nona Lee, Sports Attorney & Founder & CEO, Truth Is. Consulting
- Brittanny Johnson, Girls Basketball Head Coach & Assistant Athletic Director, Evanston Township High School (IL)
- Krystle Johnson, Girls Basketball Head Coach, Hoover High School (AL)
- Molly Miller, Women's Basketball Head Coach, Arizona State University
- Desireé Reed-Francois, R. Ken Coit Director of Athletics, University of Arizona
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Sarah Schock, Head of Events & Entertainment, Phoenix Suns, Phoenix Mercury & Mortgage Matchup Center
- Liz Sowers, Women’s Flag Football Head Coach, Ottawa University
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Jill Vroom, Director, Governance & Administration, USA Basketball
- Christina Wagner, Assistant Athletic Director, Marketing, Grand Canyon University
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Andrea Wilson, Director, Sponsorships & Experiential Marketing, AT&T
Schedule:
11:45 am-12:15 pm: Check In or Registration & Lunch
12:15-12:20 pm: USAB Welcome
12:20-12:50 pm: Jill Vroom: “The Team Behind the Team”
1-1:30 pm: Andrea Wilson: “Winning in Sports Sponsorships & Marketing”
1:30-2:15 pm: Sport Administration Panel: Rachael Bacchus (Duke), Kalie Jonovich (ASU), Desireé Reed-Francois (Arizona) & Christina Wagner (GCU)
2:30-3 pm: Sarah Schock: “Making It Happen in Events & Entertainment"
3-3:45 pm: Coaches Panel: Brittanny Johnson (Evanston Township H.S., IL), Krystle Johnson (Hoover H.S., AL), Molly Miller (ASU) & Liz Sowers (Ottawa)
3:45-4:15 pm: Nona Lee: “Fearlessly Following Passions: From Trial Lawyer to Sports Law to DEI & Leadership Consulting”
