The event 'Understanding the Customer Relationship' is one of our 10 business series of Thriving versus Surviving.
In this workshop, we cover the Customer Relationships component which is the part of the business model canvas as developed by Alexander Osterwalder.
The goal is to help the attendees understand the type of customer relationships they want to create with their customer segments.
This specific workshop focuses on identifying how a business can get customers, keep their customers and last but not least, grow their customer base. We also cover the different distribution channels a company can use selling their product or service and how they can define their value proposition to be effective at it.
We help you understand the key customer service metrics like Customer Lifetime Value, Customer Acquisition Costs etc. so as a business you can understand who the customers are, what your costs are in acquiring them and how many you need to target to be a profitable business. Having goals to track as bench mark numbers allows for a framework that you can work with to track progress.
Attend this workshop to understand your target customer, what segments you want to target and what relationships you want to build with you customers.
Attend this workshop to learn how you can succeed in your business leveraging that knowledge.
About the Presenter - Ritu Thakur
The webinar will be conducted by Ritu Arora Thakur, who is the CEO and Founder of Smart Tech Inc and Smart Global Tourer. As a small business owner of two successful companies, one of which is barely 2 years old, Ms. Ritu understands who her customer base is, how she can keep and growth them. Her 20 years of experience in business and technology consulting makes her the perfect resource to coach entrepreneurs and provide guidance on customer identification, acquisition and retention. This training program is a practical application of the tested and tried principles and techniques she has practiced and perfected over a period of time. She provides first hand examples from her experience.
About Smart Tech Inc.
Smart Tech Inc. was established in 2007 as a boutique consulting firm that offers entrepreneur coaching, business training and technology support to global enterprises and small size businesses. Smart Tech client portfolio covers 45+clients including client relationships that are over 7 years old. Their expertise covers multiple industries including high tech, education, pharma, logistics, and financial services industries.
In the current business environment, it is more important than ever, to focus on digitalizing one’s business, to leverage social media to find ideal customers and to build one’s personal and professional brand for sustainable business viability. But more than anything, we need to manage our thinking, stay engaged and healthy both physically and mentally.
Smart Tech business services and technology frameworks are built on best practices but customized specifically to individual client needs, leading to their success stories.
