Please begin joining the meeting at 9:45 as we will begin promptly at 10am. This Meeting will be recorded and available for 30 days.
10:00 am – 1:00 pm "The WHO Code: Ethics, Marketing and Infant Feeding Protection." with Christy Jo Hendricks, IBCLC, RLC, CLP, CCCE, Doula - 2 E CERPS and 1 L CERP
What You’ll Learn
• Understand the International Code of Marketing of Breastmilk Substitutes and why it is essential to protecting infants, young children, and families.
• Identify WHO Code Violations through the analysis of 90 real-world advertisements from formula, pump, and bottle companies.
• Recognize Propaganda Techniques used to influence parents and professionals.
• Explore WIC’s Role and National WIC Statements about the Code and how agencies can ethically support breastfeeding families.
• Discover How the Baby-Friendly Hospital Initiative (BFHI) and the broader healthcare community reinforce Code compliance.
• Avoid Conflicts of Interest and learn to use practical tools to stay compliant in your own practice.
Why This Course Matters
By the end of this session, you’ll have:
- A working knowledge of the WHO Code and its impact
- Tools and templates to start your own Code Resource Toolkit
- Confidence identifying conflicts of interest in marketing
- Clear understanding of your professional responsibility as a healthcare worker
Meets IBLCE Requirements
This course fulfills the two (2) hours of WHO Code education required by the International Board of Lactation Consultant Examiners (IBLCE) for exam eligibility and recertification and awards an additional hour on understanding the roles that support breastfeeding families.
1:00 pm – General Meeting – All are welcome to attend
Registration link to follow soon. Link to the Zoom event will be sent via email several days before the event. Attendance is limited to 100 virtual attendees. This session will be recorded and available for 30 days.
CERPs
Cerps provided by Lactation University. IBLCE Verification Number: C2025483
