The Golden Thread: The Power of Emotion and Storytelling in Sales

Wednesday, Jan 13, 2021 at 10:00 AM to 11:30 AM GST

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Wednesday, Jan 13, 2021 at 10:00 AM to 11:30 AM GST

*FOR MEMBERS OR YOUR SALES/ MARKETING DIRECTORS*

Learn how to communicate and sell more persuasively with proven tactics to think, speak and present in three-dimensional stories instead of flat catalogues.

Why book:

  • Unlearn our obsession with numbers and facts to focus on emotion and story
  • Communicate more persuasively
  • Push beneath “attention spam”
  • The S.I.M.P.L.E. formula: six proven tactics to follow

Expert:

Anthony ‘Tas’ Tasgal is a lecturer and author who specialises in storytelling and behavioural economics. 

Format: 

Digital Masterclass - interactive, expert-led session with actionable takeaways

Duration:

90 minutes

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