Artificial intelligence is rapidly transforming how travelers discover, evaluate, and book hotels. Join hospitality thought leaders Cory Falter and Craig Carbonniere for an eye-opening session on AI discoverability, guest behavior, and the evolving role of AI-powered search and recommendations in hospitality marketing and sales on Thursday, June 4, 2026, from 11:00am –2:00pm at the Hilton Buena Park Anaheim.
Agenda:
11:00 AM – 11:30 AM – Check-In Networking
11:30 AM – Program Starts/Lunch Served
11:45 AM – 12:15 PM – Craig Carbonniere Presentation
12:15 PM – 12:30 PM - Q&A with Craig
12:30 PM – 1:00 PM – Cory Falter Presentation
1:00 PM – 1:15 PM – Q&A with Cory
1:15 – 2:00 PM – Property Tours/Networking
Key Take Aways:
- Learn why “being recommended” by AI is becoming more important than traditional search rankings
- Understand how ChatGPT, Gemini, Perplexity, and other AI platforms are influencing hotel bookings
- Discover how AI-driven guest discovery is reshaping the customer journey from searching to reservation
- Explore practical strategies to improve your hotel’s visibility within AI-generated recommendations
- Gain insight into trust signals, structured content, FAQs, and personalization that influence AI discoverability
- Understand how meeting planners and travelers are bypassing traditional RFP channels in favor of AI-assisted research
- Learn actionable ways hospitality professionals can adapt marketing, sales, and distribution strategies today
