The 2026 Economic Resilience Luncheon convenes senior business leaders, policymakers, and executives for a focused, data-driven briefing on the economic forces shaping the year ahead. As Texas continues to experience rapid growth, workforce pressures, and evolving market conditions, this event provides timely insight to help leaders navigate uncertainty and plan strategically.
The program will feature an economic outlook from J.P. Morgan Private Bank economist Joseph Seydl who will examine:
- The Iran War Energy Shock and what it means for costs, supply chains, and market stability
- Opportunities and challenges with AI
- Geopolitical competition: US vs. China and how the power struggle is hitting Texas businesses directly
- The Texas Economy: 2026 Outlook — real projections, real data, built for this market.
The discussion will be complimented by findings from the 2026 Texas Small Business Outlook & Resilience Survey, administered by BBB across its 105-county service area, providing real-time insight into workforce challenges, wage pressures, trade dynamics, AI adoption, and business growth expectations.
Following the keynote, Lana Macrum of J.P. Morgan Private Bank will moderate the Power of Better Business panel powered by Austin Business Journal, where regional leaders will discuss how workforce availability, infrastructure growth, technology adoption, and market risk are shaping business strategy across Texas.
Speakers
Joseph Seydl – Economist, J.P. Morgan Private Bank (Keynote)
Brad Lovett- J.P. Morgan
Panelists
- Lana Macrum – J.P. Morgan Private Bank (Moderator)
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Mayor Kirk Watson, City of Austin
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Haynes Dallas, Managed Facility Solutions
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Kirsten Cessna, Gensler
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Stacy Rose, Texas Mutual
The luncheon is designed as an executive-level briefing delivering forward-looking economic insight and regional business intelligence to leaders navigating the Texas economy in 2026.
Sponsorship opportunities offer high-visibility brand recognition, exclusive networking, and direct alignment with a cause that impacts your business and industry.
Seats and sponsorship opportunities are limited—secure your place now.
Tickets start at $200.
BBB Accredited Business ticket price discount is $150.
Sponsorship Opportunities
Entrepreneur Table Sponsor $750
- Logo recognition on registration page, marketing materials, and social media promotion
- Logo included in event slide show
- Verbal recognition at event
- Recognition in event recap newsletter
- Reserved seating for 4
Leadership Table Sponsor $1,500
- Logo recognition on registration page, marketing materials, and social media promotion
- Logo included in event slide show
- Verbal recognition at event
- Recognition in event recap newsletter
- Reserved premium seating for 8
Questions? Contact foundation@austin.bbb.org
Visit our website to learn more about Foundation for Better Business!
