Live with Underprotection

Staiy is based on three main cores: style, sustainability, AI. This is where our name comes from, Staiy. These three cores work together to pursue our mission, which is to accelerate the transition towards sustainable fashion. We believe sustainable fashion is an expression of a more valuable consumption, as this sphere is part of the lifestyle of people. The way we say it, we are shaping the lifestyle of the future, and we would like to do it together with you. Style matters because we want to shape the perception of sustainable fashion and partner with the most fashionable brands only. We are always looking for emerging brands and designers with inspiring styles and stories. We bring their creations to a new public while spotlighting their storytelling and showing it to bring all the value to our customers and inspire them. Sustainability exists at 360° within Staiy. We evaluate each brand’s sustainability with a questionnaire, assessing their practices under 5 pillars: water consumption, air purity, materials innovation, working conditions, and social and environmental commitment. We share these data with the final customers for transparency, and to give them the possibility to know which positive impact they are having on the planet.