Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of: 

1. SWOT Analysis in Marketing
2. Marketing Research
3. Real Time Marketing
4. Brand Management
5. Social Media (I)
6. SEO Basics
7. Social Media (II)
8. Website Characteristics
9. Capturing Leads
10. Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Agenda:

Module One: SWOT Analysis in Marketing

1. Strength
2. Weaknesses
3. Opportunities
4. Threats
5. Case Study
6. Module One: Review Questions

Module Two: Marketing Research

1. Consume All Media
2. Finding the Right Price
3. Product Development and Improvement
4. Identify Your Target Audience
5. Case Study
6. Module Two: Review Questions

Module Three: Real Time Marketing

1. Dynamic Content
2. Engagement Builds Followers
3. Constant Readiness and Monitoring
4. The Time the Place and the Media
5. Case Study
6. Module Three: Review Questions

Module Four: Brand Management

1. Every Interaction Counts
2. Consistent Through all Media
3. Unique Qualities
4. Needs to be Actively Managed
5. Case Study
6. Module Four: Review Questions

Module Five: Social Media (I)

1. You are Building a Community
2. A Personal Touch
3. Brand Champions
4. Make it Easy to Share
5. Case Study
6. Module Five: Review Questions

Module Six: SEO Basics

1. Relevant and Original Content
2. Keywords
3. Value Proposition
4. Linking
5. Case Study
6. Module Six: Review Questions

Module Seven: Social Media (II)

1. Content is King
2. Blog and Interact
3. Webinars
4. Constant Monitoring
5. Case Study
6. Module Seven: Review Questions

Module Eight: Website Characteristics

1. SEO Optimization
2. Landing Page
3. Analytics
4. Mobile and Tablet Friendly
5. Case Study
6. Module Eight: Review Questions

Module Nine: Capturing Leads

1. Lead Management and Generation
2. Give Something Away
3. Quality vs. Quantity
4. Capture Repeat Customers
5. Case Study
6. Module Nine: Review Questions

Module Ten: Campaign Characteristics

1. Tailored for Your Audience
2. Use Powerful Words
3. The 4 W’s of a Campaign
4. Monitor and Tweak
5. Case Study
6. Module Ten: Review Questions

Module Eleven: Wrapping Up

1. Words from the Wise
2. Review of Parking Lot
3. Lessons Learned
4. Completion of Action Plans and Evaluations

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions