Course Overview:
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics
Prerequisites:
None
Course Materials:
Attendees will receive a course manual with presentation slides and reference materials.
Agenda:
Module One: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module One: Review Questions
Module Two: Marketing Research
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Two: Review Questions
Module Three: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Three: Review Questions
Module Four: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Four: Review Questions
Module Five: Social Media (I)
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Five: Review Questions
Module Six: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Six: Review Questions
Module Seven: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Seven: Review Questions
Module Eight: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Eight: Review Questions
Module Nine: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Nine: Review Questions
Module Ten: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Ten: Review Questions
Module Eleven: Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Course Overview:
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics
Prerequisites:
None
Course Materials:
Attendees will receive a course manual with presentation slides and reference materials.
Agenda:
Module One: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module One: Review Questions
Module Two: Marketing Research
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Two: Review Questions
Module Three: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Three: Review Questions
Module Four: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Four: Review Questions
Module Five: Social Media (I)
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Five: Review Questions
Module Six: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Six: Review Questions
Module Seven: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Seven: Review Questions
Module Eight: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Eight: Review Questions
Module Nine: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Nine: Review Questions
Module Ten: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Ten: Review Questions
Module Eleven: Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
Target Audience:
Anybody who is interested in learning Internet Marketing Fundamentals Skills
Technical Requirements:
For eBooks:
Internet for downloading the eBook
Laptop, tablet, Smartphone, eReader (No Kindle)
Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)
eBook download and activation instructions
Completion of Action Plans and Evaluations
Target Audience:
Anybody who is interested in learning Internet Marketing Fundamentals Skills
Technical Requirements:
For eBooks:
Internet for downloading the eBook
Laptop, tablet, Smartphone, eReader (No Kindle)
Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)eBook download and activation instructions
