Defining Your Brand & Unique Value Proposition
📅 Thursday, August 14
🕒 Registration opens at 3:00 PM | Course runs from 3:30–5:00 PM
📍 Ignite sparked by BBB, 1805 Rutherford Lane, Austin, TX 78754
Your brand is more than a logo or tagline—it's the experience, emotion, and value that sets your business apart. In a competitive market, a clear brand identity and compelling value proposition are critical for attracting customers, building trust, and standing out.
Join us for Defining Your Brand & Unique Value Proposition, facilitated by Kathleen Lucente CEO and Founder of Red Fan Communications. This is an engaging Ignite Essentials session designed to help small business owners develop a strong foundation for marketing, messaging, and growth.
Through expert guidance, interactive activities, and real-world examples, you’ll learn how to:
- Craft a compelling unique value proposition
- Identify target markets & customer personas
- Develop a strong brand identity and GTM Strategy
💡 Whether you're launching a new venture or rebranding an existing one, this session will give you the clarity and confidence to move forward with intention.
Light refreshments will be served.
Who Should Attend:
Entrepreneurs, small business owners, marketing leads, and creatives looking to strengthen their brand presence and better communicate the value they offer.
Questions? Contact foundation@austin.bbb.org
Visit our website to learn more about Foundation for Better Business!
