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Looking to capture more group business? Join experts from Cvent, HPN Global, HelmsBriscoe, Conference Direct and LA Tourism as they share insider tips on what drives booking decisions, how to make your venue stand out in the sourcing process, and ways to build stronger relationships with planners. You'll walk away with practical strategies to attract, win, and retain group business in today’s competitive market.
Key Take Aways:
Represents Los Angeles as a destination for future conferences, meetings and conventions for over twenty years. Main territory focus includes business coming from TX, TN, OK, AL, MS, LA, AK, MidAtlantic, areas of Southern California and the country of Canada.
Top producing Senior Regional Account Director at Cvent, the world’s largest meetings management software company. Cvent offers web-based software for meeting site selection, virtual and hybrid meetings, online registration, meetings management, marketing and web surveys.
Serves as a strategic partner for clients seeking optimal meeting venues, offering comprehensive sourcing and contracting services that save time and maximize value.
Jessica Botticella has built a distinguished 14-year career with ConferenceDirect. She began as a Global Project Manager, supporting John Botticella with key responsibilities including site itineraries, RFPs, CRFs, and site selection. Four years ago, she was promoted to Global Account Executive, where she now leads site selection and contract negotiations for three major clients.
Prior to joining ConferenceDirect, Jessica demonstrated a strong commitment to her community by founding TEEF, a nonprofit foundation supporting the Glendale Unified School District. Under her leadership, the organization raised over $100,000 in support of the district’s Spanish FLAG program.
Jessica holds a Bachelor of Arts in Psychology and remains actively engaged in community service. She serves on the Board of Governors for the Los Angeles Athletic Club and is a member of the Athena’s Choir. In her personal time, she enjoys playing tennis, practicing yoga, and singing with the choir.
Hotel site selection and contract negotiations specialist. Trusted consultant to corporate clients and large associations for their groups meeting and room blocks needs.
HSMAI Los Angeles
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