Higher Profits through Better Pricing: Half-Day Workshop 3/25/20

In this highly interactive workshop, Doug Butdorf launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. We deliver impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. There are no observers; everyone actively participates to generate tangible outputs and practical next steps for your business. Key topics include: 

• Price Leverage: Pricing has a critical impact on profitability. Very small pricing changes can drive 10%, 20%, or more improvement in profitability. Several real-world examples illustrate the power of price to lift profits more than any other financial lever.
• Key Opportunities: Even in highly competitive industries, there are pockets of unexercised pricing power. We engage participants in interactive exercises to identify and capture opportunities to improve profits in their companies.
• Value-based Pricing & Selling: Here is a counter-intuitive truth: sellers are more focused on price than buyers. We prove it to participants and illustrate how to increase pricing and win business through relentless focus on understanding and communicating customer value.

Participants will leave clearly understanding the power of price in their companies and how to improve pricing without volume loss. Members will walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.

Time after time, participant feedback indicates superior value, highly engaging and entertaining presentation style, and immediate, practical applicability. Participants report many benefits outside of pricing; they report seeing a whole new way to look at their businesses through a lens of customer value. It’s applicable across industries, across functions, and across hierarchies.

At the conclusion of the Boost session, Les Landes of Landes & Associates will offer remarks about aligning marketing communication with employee engagement, emphasizing the importance of the right mind-set, the right heart-set and the right systems and processes for getting employees tuned in and turned on to systematic continuous improvement.  Les is a nationally known expert on organizational culture and communication. 

If minimum registration requirements are not met, event will be cancelled two weeks before event date and all ticket sales will be fully refunded.