From Paper to Carpet: Extending Poster Practice in Armenia

We are pleased to invite you to an intimate gathering with Igor Gurovich at the gallery this Friday, April 24^th. Since last year, the gallery opens its doors during the Remembrance Day of the Armenian Genocide to host a dedicated artist talk. We believe art and dialogue are vital in honoring the past and bridging the gap between collective memory and contemporary expression.

Since his move from Moscow to Yerevan four years ago, Igor Gurovich has seen his multifacetted practice extend across mediums. The experience of freedom and the abundant sunlight the artist continuously shares when talking about Armenia can be felt in the vibrant experimentations he has undertaken in his new home. During the talk, Gurovich will discuss his transition from the bold graphic immediacy of posters designed for the outdoors to the intricate, interlaced carpet-posters woven for the indoors. While these appear to be two disparate mediums at first sight, the Armenian context has shifted both the artist’s and our own perception of the poster’s traditionally ephemeral nature. The carpet itself has regained its lettre de noblesse, once again serving as a vessel for transmitting a coded visual storytelling filled with symbolism, fantasy, and much-needed irony.

Admission is free. Places are limited; please register.