First Purchase in an Omni-Channel World

Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first purchases” and, in turn, use these real customer experiences to create demand for new products online. West will show how leading brands are rethinking costly, imprecise methods for generating new-product trial and purchase, choosing instead to meet today’s omnichannel shoppers exactly where they are.

Attendees will…

• Learn how omnichannel trends are undermining traditional efforts to drive new-product awareness, trial, and purchase
• Learn how technology and social media are creating new avenues for reaching potential customers in more effective and efficient ways
• Learn how leading companies are using new methods to strengthen new-product launches and drive early sales