Embracing Artificial Intelligence in Hospitality (Half-Day Workshop)
Are you ready to revolutionize the way you approach hotel Sales, Marketing, and Revenue Management? Join the HSMAI Los Angeles Chapter for an insightful Half-Day AI Workshop designed specifically for hospitality professionals seeking to harness the power of Artificial Intelligence to drive business results.
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Who Should Attend?
This program is tailored for:
- Sales Professionals: Learn how AI can streamline prospecting, personalize pitches, and improve closing rates.
- Marketing Experts: Discover AI-driven tools to elevate guest experiences, optimize campaigns, and increase ROI.
- Revenue Managers: Uncover how AI can refine forecasting, pricing strategies, and inventory management.
While the primary focus is on Sales, Marketing, and Revenue Management, General Managers, Operations Staff, and Management Company Executives are encouraged to join and explore how AI can impact every corner of the hotel business.
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What to Expect
This workshop will feature:
- Expert-Led Sessions: Gain insights from industry leaders and AI experts shaping hospitality's future.
- Interactive Case Studies: Explore real-world applications of AI in hotels, from predictive analytics to dynamic pricing.
- Hands-On Training: Learn to integrate AI solutions into your daily operations with actionable steps.
- Networking Opportunities: Connect with peers and thought leaders to share ideas and challenges.
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Why Attend?
Artificial Intelligence isn’t just a trend; it’s a game-changer for the hospitality industry. Whether you want to enhance operational efficiency, improve guest satisfaction, or increase profitability, this workshop will equip you with the knowledge and tools to stay ahead of the curve.
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Keynote Speaker

Dr. Malik Hakim, Ph.D. P.Eng. MBB
AI Founder, Author, and SolutionAgent
Dr. Malik Hakim is an Experienced Management Consultant and Author with a demonstrated history of working with multi-disciplinary groups to solve complex problems. Strong entrepreneurship professional skilled in Artificial Intelligence, Neural Networks, Systems Excellence, Management Consulting, Process Excellence, U.S. Food and Drug Administration (FDA), Verification and Validation (V&V), Design Control, Corrective and Preventive Action (CAPA), and Technology Transfer.
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Agenda Highlights
6:30 - 7:30 AM
Vendor Setup in Showcase Area
- Vendors set up at designated tables in the foyer outside the main session room.
7:30 - 8:30 AM
Full Breakfast Buffet, Networking, and Vendor Showcase
- Enjoy a full breakfast buffet and connect with peers while exploring vendor offerings.
8:30 - 9:30 AM
Main Session: Opening and Keynote Presentation
- Welcome remarks by chapter leadership.
- Keynote or panel discussion focusing on AI's impact on Sales, Marketing, and Revenue Management.
- Audience Q&A session.
9:30 - 9:45 AM
Transition to Breakout Rooms
- Based on their interests, attendees move to one of three breakout sessions: Sales, Marketing, or Revenue Management.
9:45 - 10:45 AM
Concurrent Breakout Sessions
- Sales: AI for lead generation and CRM optimization.
- Marketing: Personalization, targeting, and social media strategies using AI.
- Revenue Management: Dynamic pricing and forecasting with AI tools.
10:45 - 11:15 AM
Networking Coffee Break and Vendor Showcase
- Enjoy coffee, tea, and light snacks while connecting with attendees and visiting vendor tables.
11:15 - 11:45 AM
Wrap-Up in Main Session Room
- Recap of key takeaways from the breakout sessions.
- Closing remarks by chapter leadership.
11:45 AM - 12:30 PM
Post-Program Networking and Vendor Showcase
- Optional networking time with peers and vendors in the showcase area.