Digital Roundtable | Unlock the Power of Personalisation: How to use your data for better sales

Personalisation is a marketing strategy with powerful potential - but one which many businesses are yet to take advantage of.

Getting the balance right is the tricky bit. Do too little and you won't cut through the background noise; go too far and your brand could come across as annoying or intrusive.

Join this discussion to learn how having the right personalisation strategy can increase revenue and marketing spend efficiency via product recommendations and triggered communications within singular channels.

About our expert:

Member Adrian Kingwell, founder of analytics consultancy Mezzo Labs, will be joining us alongside a member of his senior team to share expert insight into how personalisation works and how to implement it into your marketing strategy.

We'll discuss:

• How personalisation can improve your marketing-spend efficiency by up to 30% 
• Costly pitfalls to avoid
• What you need to focus on - behavioural data, the customer journey and how to react to signals
• The future of personalisation - as technology advances and even physical spaces like shops become digitised, what exciting opportunties lie ahead?