Digital Roundtable | Storytelling tactics to boost your brand

At this roundtable event, our expert guests will share how storytelling tactics can help you explain your business and product to absolutely anyone so you can inspire, pitch and sell with ease.

Format:

An intimate, expert-led roundtable discussion held over Zoom

About our experts:

We'll be joined by Michael Murdoch and Robbie Dale, Founders of StoryCube. They have have 30 years' brand experience, with clients including Microsoft, Lego, NHS, Mixcloud, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia and the BBC.

This discussion will dive into Michael and Robbie's storytelling formula, designed to help entrepreneurs inspire, pitch and sell with ease.

We'll explore:

• The importance of storytelling as an integral element of any branding, sales and marketing strategy
• The benefits of using a storytelling framework when speaking to various stakeholders, customers, partners and investors
• The 6 sides of the ultimate 'story cube': the 6 key questions every great brand should be able to answer
• Case studies showing how to bring a great brand story to life
• Tips to build trust with your audience for increased sales