Digital Roundtable | Is influencer marketing the brand strategy you need?

We're spending more time online than ever before. With Facebook, Instagram and WhatsApp seeing a 70% increase in usage in the last few weeks, there's huge opportunity for brands to up their visiblity online.

If you're using influencer marketing already, are you doing it right to see the best possible ROI? And if you're not using it at all, are you missing out? 

About our expert:

We'll be joined by member Harry Hugo, Co-Founder of social media and influencer marketing agency Goat. Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers, before founding Goat with Nick Cooke. Clients today include Football Manager, Nivea, Malibu and more.

We'll talk about:

• How does influencer marketing work? 
• How to see and measure ROI 
• The pros and cons, opportunities and risks
• Could it have the desired impact for your brand?