Digital Roundtable | Consumer behaviour is changing: How to pivot your marketing now

As a result of the pandemic, routines have gone out the window - your customer's habits are not what they were a few months ago. 

The changes wrought by Covid may have altered the time of day you'll find them shopping, where they're going, what types of marketing resonate and ultimately what they're shopping for. 

In this context, we invite members to share their experiences and learn from others to help their marketing efforts have an impact. 

About our expert:

Grant Leboff is one of the UK’s leading sales and marketing experts. Grant specialises in addressing the massive changes that are taking place in a world that is constantly being introduced to new tech.

He continually challenges sales and marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

We'll discuss:

• How buying journeys are changing and the effect this has on marketing and sales strategy
• As customers increasingly migrate 'online' - how does that impact engagement, value perception and differentiation?
• In a world of increasing choice, noise and commoditisation is loyalty a relevant factor in driving revenue?
• Are customer values really changing and, if so, how does this affect business?
• What are the most important trends and changes in consumer behaviour - what impact should they have on marketing strategy?

Please note - spaces at this event are limited and exclusively for members of The Supper Club.