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CCA Summer Conference 2026

Thursday, Jun 25, 2026 at 6:00 PM to Friday, Jun 26, 2026 at 5:30 PM EDT

Blue Ridge Community College, One College Ln. , Weyers Cave, VA, 24486, United States

1. Select Seats

2. Review and Proceed

Event Information

Thursday, Jun 25, 2026 at 6:00 PM to Friday, Jun 26, 2026 at 5:30 PM EDT

Blue Ridge Community College, One College Ln. , Weyers Cave, VA, 24486, United States.

We are excited to see everyone at
Blue Ridge Community College
in Weyers Cave, Virginia June 25-26

For just $99 you can attend a full day of sessions, plus breakfast and lunch.

Lodging

Blue Ridge Community College is located between Staunton and Harrisonburg. While the CCA doesn't have a hotel room block, we do have some suggestions of nearby lodging.

Harrisonburg

Staunton

Venue

The conference will take place in the Plecker Workforce Center, Building P on this campus map.

Parking

There is ample parking in the parking garage across the street from the Plecker Workforce Center (Parking Garage 1 on the map linked above). 

Cancellation policy

Cancellations must be requested by 5 p.m. five business days before the event begins. Once processed, the registration amount less the processing fees will be refunded.

Event Location

About Organizer

College Communicators Association Organizer name

https://collegecommunicators.org/

Our mission is to advance the cause of higher education in the Commonwealth and the nation’s capital through an exchange of ideas among our members and through our programs and to provide professional development opportunities for our members.

Contact the Organizer

Speakers

Rochelle Reed is the social media manager at James Madison University, where she works with students and campus partners to elevate JMU stories and connect with the JMU community.  Rochelle is a proud alum of JMU and is honored to steward the growth of JMU's social media presence. With a decade of social media experience, mostly in higher education, Rochelle leads a community of practice for social media at JMU and provides guidance and support to campus partners across campus. Her experience as a certified community manager allows her to navigate the flexible and dynamic landscape of social media and community management while ensuring JMU’s online communities thrive and grow.    

About Rochelle Reed
Social Media Manager
James Madison University
Jun 26, 2026
10:45 AM

Streamlining Social Media within Higher Education

10:45 AM - 11:45 AM

Carrie Wood is a marketing and communications leader with a passion for elevating brand reputation and strengthening engagement. As Director of Marketing and Communications at the JMU College of Business, she develops strategies that enhance visibility, support student recruitment, amplify faculty expertise, and contribute to fundraising efforts. She manages a small team to oversee digital and print communications, and leads marketing efforts including web content, design, photography, and video. Collaboration is central to her work, as she partners with departments, schools and centers that fall under the CoB purview across social media channels to deliver clear, consistent, and impactful content.

About Carrie Wood
Director of Marketing and Communications
JMU College of Business
Jun 26, 2026
10:45 AM

Streamlining Social Media within Higher Education

10:45 AM - 11:45 AM

Laura Zittritsch is the marketing strategist in the Student Affairs Communications and Marketing office at JMU, where she provides marketing consultations and campaign strategy to JMU Student Affairs departments, develops the student weekly email, writes content for various marketing collateral and manages a team of student social media managers. Additionally, Laura manages and provides social media strategy for the Vice President for Student Affairs social media and the Health and Well-being division’s social media. Her expertise and passions span social media marketing and content creation, content writing, email marketing, event marketing and digital marketing. She is dedicated to empowering Student Affairs partners through strategic, collaborative marketing that strengthens connection, elevates student experiences, and supports the broader JMU community.

About Laura Zittritsch
Marketing Strategist
Student Affairs Communications and Marketing office at JMU
Jun 26, 2026
10:45 AM

Streamlining Social Media within Higher Education

10:45 AM - 11:45 AM
About Carleigh Rittenhouse
Assistant Director
Student Affairs Communications and Marketing office at JMU
Jun 26, 2026
01:15 PM

Your creative team needs student employees

01:15 PM - 02:15 PM
About Derrick Chirinos
Photographer
Student Affairs Communications and Marketing office at JMU
Jun 26, 2026
01:15 PM

Your creative team needs student employees

01:15 PM - 02:15 PM
About Teresa Mannix
Associate Dean and Chief Marketing Officer
Georgetown University’s McDonough School of Business
Jun 26, 2026
01:15 PM

Training the Algorithm: How Earned Media Is Driving AI Visibility for Higher Education

01:15 PM - 02:15 PM

Chryssa I. Zizos is the founder and CEO of Live Wire Strategic Communications and Live Wire Sports & Entertainment. For nearly 30 years, she has advised Fortune 500 companies, leading institutions, and high-profile individuals on strategic communications, media relations, and crisis management. Live Wire Strategic Communications is a nationally ranked PR firm and consistently recognized among the top 10 firms in the Washington, D.C. market, one of the most competitive communications environments in the country. Chryssa has played a role in high-impact initiatives including Amazon’s HQ2 selection in Northern Virginia and has guided clients through complex, high-stakes moments across industries. Through Live Wire Sports & Entertainment, she represents iconic retired female athletes, including more than half of the 1999 U.S. Women’s World Cup team, helping them build enduring brands and business opportunities beyond their playing careers. She is also a longtime adjunct professor at American University. Chryssa lives in Alexandria, Virginia, with her wife, Briana Scurry, and they have two adult children.

About Chryssa Zizos
Founder and CEO
Live Wire Strategic Communications
Jun 26, 2026
01:15 PM

Training the Algorithm: How Earned Media Is Driving AI Visibility for Higher Education

01:15 PM - 02:15 PM

Dr. Jill Mitten is an Associate Professor of Strategic and Personal Communication at Liberty University, where she teaches in the graduate and undergraduate programs. Her research interests include PR, marketing, advertising, media effects and criticism, and political communication. Dr. Mitten is celebrating her 27th year as a faculty member in higher education in the Commonwealth of Virginia.

About Jill Mitten
Associate Professor of Strategic and Personal Communication
Liberty University
Jun 26, 2026
10:45 AM

Belonging, Inclusivity, and Authenticity: Gen Z Marketing and Advertising Requisites

10:45 AM - 11:45 AM
About Kenda Boone
Director of Social Media and Storytelling
Virginia Comonwealth University
Jun 26, 2026
10:45 AM

Breaking the Silos: How to Build a Cross-Campus Content Collective

10:45 AM - 11:45 AM

Zeke Barlow is the senior director of marketing and communications at Virginia Tech, where he leads efforts to align college-level communications strategies with university-wide priorities, elevating both individual colleges and the institution’s broader profile. Prior to this role, Barlow spent a decade working within a Virginia Tech college. Throughout his career, he has been most driven by connecting with and developing the people around him. In a former life, Barlow was a journalist in Virginia, California, and Southeast Asia.

About Zeke Barlow
Senior Director of Marketing and Communications
Virginia Tech
Jun 26, 2026
02:30 PM

Growing Talent: Scalable strategies to create mentoring and recruiting programs

02:30 PM - 03:30 PM

As the senior director for units in marketing and communications at Virginia Tech, Jesse Tuel facilitates university-wide collaboration to advance the institution while investing in the growth of marcomms professionals. A lifelong storyteller, Jesse started his career in journalism and then in higher education as a magazine editor and manager, experiences that continue to shape his approach to messaging and leadership.

About Jesse Tuel
Senior Director for Units in Marketing and Communications
Virginia Tech
Jun 26, 2026
02:30 PM

Growing Talent: Scalable strategies to create mentoring and recruiting programs

02:30 PM - 03:30 PM

Mike is longtime journalist who was hired to help oversee UVA Today four years ago and then was promoted to executive editor. 

About Mike Mather
Executive Editor, UVA Today
University of Virginia
Jun 26, 2026
01:15 PM

How to get people to your news page and keep them there

01:15 PM - 02:15 PM
About Traci Hale
Senior Editor, UVA Today
University of Virginia
Jun 26, 2026
01:15 PM

How to get people to your news page and keep them there

01:15 PM - 02:15 PM
About Amy Jessee
Executive Director of University Communications
University of Mary Washington
Jun 26, 2026
02:30 PM

The Next Play Mindset: A Communications Gameplan during a National Championship

02:30 PM - 03:30 PM

Nick Anderson is executive director of strategic communications for the American Council on Education. He oversees comprehensive efforts to engage colleges and universities on a broad range of issues through direct outreach to their leaders and other stakeholders. He is also responsible for designing plans to tackle some of the most significant short- and long-term challenges facing higher education. Among these projects is a campaign to raise public confidence in higher education called #HigherEdBuildsAmerica.

 

Before joining ACE in 2024, Anderson covered education for many years for The Washington Post. In that role, he specialized in identifying higher education trends and forging connections with students, parents, faculty, institutional leaders, and federal and state policymakers. He tracked public perceptions of the value of college and pursued stories on topics such as college admissions, affirmative action, and campus sexual assault.

 

Among his interests are the technological revolution in education, the national and global markets, the endless battle to overcome inequities of opportunity, and the sheer intellectual fun of academic life. His work won an Education Writers Association National Award for Education Reporting in 2016 for beat reporting.

 

Anderson also held editing roles at The Washington Post, including education editor. In 2007, he participated in coverage of the Virginia Tech shooting. The Post's reporting on that tragedy won a Pulitzer Prize. Previously, he was a political and congressional writer in the Washington bureau of the Los Angeles Times. He also worked for The Associated Press; The Mercury News in San Jose, California; and the Palo Alto Weekly. Anderson lives with his wife, Esther Schrader, in Montgomery County, Md., where their three c

About Nick Anderson
Executive Director of Strategic Communications
American Council on Education
Jun 26, 2026
09:00 AM

Keynote: From Journalist to Advocate: Why I’m Fighting for Higher Education

09:00 AM - 10:30 AM

Event Schedule

Session Date
Clear all ×

Sessions on Jun 25, 2026

05:30 PM

Happy Hour Networking

05:30 PM - 07:30 PMAlpine Goat Brewery

Sessions on Jun 26, 2026

08:00 AM

Registration and Breakfast

08:00 AM - 09:00 AM
09:00 AM
    speaker

    Nick Anderson

    Executive Director of Strategic CommunicationsAmerican Council on Education

    Nick Anderson is executive director of strategic communications for the American Council on Education. He oversees comprehensive efforts to engage colleges and universities on a broad range of issues through direct outreach to their leaders and other stakeholders. He is also responsible for designing plans to tackle some of the most significant short- and long-term challenges facing higher education. Among these projects is a campaign to raise public confidence in higher education called #HigherEdBuildsAmerica.

     

    Before joining ACE in 2024, Anderson covered education for many years for The Washington Post. In that role, he specialized in identifying higher education trends and forging connections with students, parents, faculty, institutional leaders, and federal and state policymakers. He tracked public perceptions of the value of college and pursued stories on topics such as college admissions, affirmative action, and campus sexual assault.

     

    Among his interests are the technological revolution in education, the national and global markets, the endless battle to overcome inequities of opportunity, and the sheer intellectual fun of academic life. His work won an Education Writers Association National Award for Education Reporting in 2016 for beat reporting.

     

    Anderson also held editing roles at The Washington Post, including education editor. In 2007, he participated in coverage of the Virginia Tech shooting. The Post's reporting on that tragedy won a Pulitzer Prize. Previously, he was a political and congressional writer in the Washington bureau of the Los Angeles Times. He also worked for The Associated Press; The Mercury News in San Jose, California; and the Palo Alto Weekly. Anderson lives with his wife, Esther Schrader, in Montgomery County, Md., where their three c

    SocialLink
    10:45 AM
      speaker

      Rochelle Reed

      Social Media ManagerJames Madison University

      Rochelle Reed is the social media manager at James Madison University, where she works with students and campus partners to elevate JMU stories and connect with the JMU community.  Rochelle is a proud alum of JMU and is honored to steward the growth of JMU's social media presence. With a decade of social media experience, mostly in higher education, Rochelle leads a community of practice for social media at JMU and provides guidance and support to campus partners across campus. Her experience as a certified community manager allows her to navigate the flexible and dynamic landscape of social media and community management while ensuring JMU’s online communities thrive and grow.    

      SocialLink
      speaker

      Carrie Wood

      Director of Marketing and CommunicationsJMU College of Business

      Carrie Wood is a marketing and communications leader with a passion for elevating brand reputation and strengthening engagement. As Director of Marketing and Communications at the JMU College of Business, she develops strategies that enhance visibility, support student recruitment, amplify faculty expertise, and contribute to fundraising efforts. She manages a small team to oversee digital and print communications, and leads marketing efforts including web content, design, photography, and video. Collaboration is central to her work, as she partners with departments, schools and centers that fall under the CoB purview across social media channels to deliver clear, consistent, and impactful content.

      SocialLink
      speaker

      Laura Zittritsch

      Marketing StrategistStudent Affairs Communications and Marketing office at JMU

      Laura Zittritsch is the marketing strategist in the Student Affairs Communications and Marketing office at JMU, where she provides marketing consultations and campaign strategy to JMU Student Affairs departments, develops the student weekly email, writes content for various marketing collateral and manages a team of student social media managers. Additionally, Laura manages and provides social media strategy for the Vice President for Student Affairs social media and the Health and Well-being division’s social media. Her expertise and passions span social media marketing and content creation, content writing, email marketing, event marketing and digital marketing. She is dedicated to empowering Student Affairs partners through strategic, collaborative marketing that strengthens connection, elevates student experiences, and supports the broader JMU community.

      SocialLink
        speaker

        Jill Mitten

        Associate Professor of Strategic and Personal CommunicationLiberty University

        Dr. Jill Mitten is an Associate Professor of Strategic and Personal Communication at Liberty University, where she teaches in the graduate and undergraduate programs. Her research interests include PR, marketing, advertising, media effects and criticism, and political communication. Dr. Mitten is celebrating her 27th year as a faculty member in higher education in the Commonwealth of Virginia.

        SocialLink
          speaker

          Kenda Boone

          Director of Social Media and StorytellingVirginia Comonwealth University
          SocialLink
          12:00 PM

          Lunch

          12:00 PM - 01:00 PM
          01:15 PM
            speaker

            Teresa Mannix

            Associate Dean and Chief Marketing OfficerGeorgetown University’s McDonough School of Business
            SocialLink
            speaker

            Chryssa Zizos

            Founder and CEOLive Wire Strategic Communications

            Chryssa I. Zizos is the founder and CEO of Live Wire Strategic Communications and Live Wire Sports & Entertainment. For nearly 30 years, she has advised Fortune 500 companies, leading institutions, and high-profile individuals on strategic communications, media relations, and crisis management. Live Wire Strategic Communications is a nationally ranked PR firm and consistently recognized among the top 10 firms in the Washington, D.C. market, one of the most competitive communications environments in the country. Chryssa has played a role in high-impact initiatives including Amazon’s HQ2 selection in Northern Virginia and has guided clients through complex, high-stakes moments across industries. Through Live Wire Sports & Entertainment, she represents iconic retired female athletes, including more than half of the 1999 U.S. Women’s World Cup team, helping them build enduring brands and business opportunities beyond their playing careers. She is also a longtime adjunct professor at American University. Chryssa lives in Alexandria, Virginia, with her wife, Briana Scurry, and they have two adult children.

            SocialLink
              speaker

              Carleigh Rittenhouse

              Assistant DirectorStudent Affairs Communications and Marketing office at JMU
              SocialLink
              speaker

              Derrick Chirinos

              PhotographerStudent Affairs Communications and Marketing office at JMU
              SocialLink
                speaker

                Mike Mather

                Executive Editor, UVA TodayUniversity of Virginia

                Mike is longtime journalist who was hired to help oversee UVA Today four years ago and then was promoted to executive editor. 

                SocialLink
                speaker

                Traci Hale

                Senior Editor, UVA TodayUniversity of Virginia
                SocialLink
                02:30 PM
                  speaker

                  Zeke Barlow

                  Senior Director of Marketing and CommunicationsVirginia Tech

                  Zeke Barlow is the senior director of marketing and communications at Virginia Tech, where he leads efforts to align college-level communications strategies with university-wide priorities, elevating both individual colleges and the institution’s broader profile. Prior to this role, Barlow spent a decade working within a Virginia Tech college. Throughout his career, he has been most driven by connecting with and developing the people around him. In a former life, Barlow was a journalist in Virginia, California, and Southeast Asia.

                  SocialLink
                  speaker

                  Jesse Tuel

                  Senior Director for Units in Marketing and CommunicationsVirginia Tech

                  As the senior director for units in marketing and communications at Virginia Tech, Jesse Tuel facilitates university-wide collaboration to advance the institution while investing in the growth of marcomms professionals. A lifelong storyteller, Jesse started his career in journalism and then in higher education as a magazine editor and manager, experiences that continue to shape his approach to messaging and leadership.

                  SocialLink
                    speaker

                    Amy Jessee

                    Executive Director of University CommunicationsUniversity of Mary Washington
                    SocialLink