Real-Time Leadership, Growth, and Reinvention in Business
Cost: $65
The finale of the 2026 She Means Business series. A high impact day on leading, growing, and reinventing your business in real time, with an opening fireside chat, an afternoon keynote, a hands-on EOS workshop, expert roundtables, a panel produced with the Austin Business Journal, and a Delta Air Lines travel grand prize awarded live.
The Experience
- An opening fireside chat and an afternoon keynote
- A hands-on EOS workshop with a drafted operating rhythm to take home
- Ignite Essentials breakouts: choose the track your business needs right now
- Ask Me Anything roundtables with practitioners from the Ignite Expert Collective
- The Power of Better Business panel, produced with the Austin Business Journal
- A Delta Air Lines travel voucher drawing
- Networking luncheon
- Closing happy hour reception to follow
The Lineup
Opening Fireside: Janice Omadeke
The Company You Have Isn't the Company You're Building
Janice is an Austin entrepreneur, author, and TEDx speaker who built and exited a venture-backed technology company, The Mentor Method. Recognized as one of the first 100 Black women to raise more than $1M in seed funding and as Austin’s first Black woman to secure a venture-backed tech exit, she has been featured in Forbes, Harvard Business Review, and Inc., and is the author of Mentorship Unlocked. As the opening keynote she sets the theme for the entire day: the modern reinvention story of building in real time, knowing when to make the next move, and becoming the CEO of your own career.
Afternoon Keynote: Becky Taylor, KASAMA
Seeing Your Business From Multiple Sides of the Table
You are building the business and running it at the same time, with no pause to step back and see it clearly. Meanwhile the who can fund it, buy it, partner with it, or govern it are sizing it up from the outside, right now, while you fly. A buyer sees opportunity. A lender sees risk. A board sees long-term value. An investor sees return. Becky Taylor, Austin technology strategist, investor, entrepreneur, and Partner at KASAMA, has spent decades across technology, startups, venture investing, and corporate innovation. She closes the afternoon with a practical look at how sophisticated decision-makers read a business mid-flight, and what founders, owners, and corporate leaders learn by turning that lens on their own. She unpacks the signals that build confidence and the traits that create real strategic value, whether you are chasing growth, capital, partnerships, an exit, or simply a stronger company. Then she flips it, giving the many in the room who evaluate businesses themselves a framework for sizing up partners, vendors, and opportunities of their own. You will leave knowing how decision-makers see your business while you build it, where your greatest value sits, and what earns confidence across the relationships that shape your future.
EOS Workshop: Elizabeth Davis, Authentic Impact LLC
Elizabeth is a Certified EOS Implementer with EOS Worldwide, the provider of the Entrepreneurial Operating System, a set of simple concepts and practical tools that help entrepreneurs get what they want from their businesses. After years of delivering EOS to growth-oriented companies, she helps leaders clarify their vision, build healthy leadership teams, and gain traction through clear accountability. She is the founder of Authentic Impact LLC, chapter chair of the Women Presidents Organization, and a recipient of the ABJ Profile in Power 2020 Award. This is a hands-on plenary session, not a lecture. Attendees work through how to structure their time and priorities and leave with a drafted operating rhythm they can put to use immediately. EOS answers the exact question the theme asks: how do I bring order to the business while it is still moving?
The Power of Better Business Panel
Produced with the Austin Business Journal and featured in a six-page article after the event. Panelists:
- Danette LaCosta, Delta Air Lines
- Amber Nolan, HOK
- Bhakti Patel, CLA
- Laurie Canepa, StevenDouglas
Ignite Essentials Breakouts (choose one)
Two Ignite Essentials courses run concurrently, and together they cover the full customer journey, winning the customer and keeping her. Both are built to deliver whether you are landing your first clients as a solopreneur or leading a team that serves thousands. Attendees pick the track that fits where their business is right now.
Pitch Perfect: Crafting and Delivering a Winning Sales Pitch
- Developing a compelling sales pitch
- Understanding customer pain points and objections
- Closing deals with confidence
Objective: Help business owners and leaders refine their sales pitch to communicate value clearly and close more deals, whether they are selling to their first customer or their biggest account yet.
Beyond the Sale: Creating Unforgettable Customer Experiences and Turning Complaints into Connections
- Understanding customer expectations
- Creating memorable customer experiences
- Engaging customers post-sale
- Handling complaints and negative feedback
- Effective communication and problem-solving strategies
- Using feedback to improve customer satisfaction
Objective: Teach businesses of every size how to exceed customer expectations, build lasting relationships through exceptional service, and turn challenges into opportunities by managing complaints and strengthening customer trust.
Claim Your Seat
The 2026 series sold out three times. This is the one that ties the whole year together, and the only one where Delta Air Lines awards the grand prize travel voucher. Reserve your spot before the room fills!
Learn more about She Means Business and our upcoming events created just for you! Foundation for Better Business She Means Business
Sponsorship Opportunities:
Every woman in that room is building something in real time. She Means Business is where Texas women founders and business leaders come to get sharper, braver, and better connected. When your brand shows up here, you are standing with the women building the future of business in Texas, in front of a room that remembers who backed them.
This is the finale of our 2026 She Means Business series, expecting 80-100 founders, entrepreneurs, and business leaders for a full day of keynotes, workshops, and connection. Here is how you can put your brand at the center of it.
Title Sponsor. $7,500. One available. Own the day. The event carries your name: "Building the Plane While Flying, presented by [Your Brand]."
- Presenting billing and top logo placement on all event signage, the registration page, every email, and the on-screen engagement displays
- Moderate the closing Power of Better Business Panel, resulting in a 6-page article in the Austin Business Journal, read by over 417k Central Texas business leaders
- A welcome from the main stage
- Premier booth or brand activation space in the networking area
- [8] event tickets
- Featured recognition across our social channels before and after the event
- Your logo and thank-you in the post-event recap to our full community
Supporting Sponsor. $2,500
- Prominent logo placement on event signage, the registration page, and emails
- Recognition from the main stage
- Booth or table space in the networking area
- [4] event tickets
- Social media mentions
- Your logo in the post-event recap
Closing Reception Sponsor. $2,000. Put your name on the send-off, the hour everyone remembers.
- "Closing reception sponsored by [Your Brand]" on reception signage and bar
- Recognition from the stage during closing remarks
- Logo on the registration page and event email
- [2] event tickets
- Social media mentions
Opening Reception Sponsor. $1,000
Be the first thing she sees. Sponsor the welcome reception as doors open.
- "Welcome reception sponsored by [Your Brand]" on registration and welcome-area signage
- Recognition from the stage
- Logo on the registration page
- [2] event tickets
- Social media mentions
In-Kind Partners.
We would love your product or service in the room. In-kind partners are recognized at the cash tier nearest to the fair-market value of what they provide.
- Food, dessert, coffee, and beverages
- Printing, including the event boarding passes and signage
- Photography and videography
- Social media support/influencing
- Floral, decor, and staging
- Attendee gifts, swag, or gift bags
- Prizes and drawing items
You receive:
- Recognition from the stage
- Logo on the registration page
- [2] event tickets
- Social media mentions
Contact foundation@austin.bbb.org for more information on sponsorships.
By participating in this event, you understand that you are attending an event in which The Foundation for Better Business will be utilizing various forms of media to capture event activities, such as recording, photographing, filming or other media channels used by The Foundation for Better Business, and, as such, your image may be processed by such media during your event participation. We want all attendees to be able to participate in the activities. The Foundation for Better Business cannot guarantee that attendees’ images will not be captured during the event, but by letting attendees know that filming and photography will be taking place, those who do not wish their likeness to be captured can avoid filming areas or follow the related instructions of local staff if relevant processes are in place.
