Beyond the Sale: Creating Unforgettable Customer Experiences & Turning Complaints into Connections
📅 June 3 | 5:00–6:30 p.m.
📍 Ignite sparked by BBB, 1805 Rutherford Lane, Austin, TX
Customer complaints are often viewed as problems—but what if they were your biggest opportunities? Join us for Beyond the Sale, an interactive workshop designed to help small business owners and entrepreneurs transform negative customer interactions into powerful moments of loyalty and growth.
Through real-world examples, hands-on activities, and expert insights, you’ll learn how to:
- Reframe complaints as valuable feedback
- Apply proven strategies to de-escalate and resolve issues effectively
- Build trust and enhance brand reputation through service recovery
- Create systems that turn one-time buyers into lifelong advocates
Whether you're managing a storefront, service-based business, or e-commerce platform, this session will equip you with tools to turn customer frustration into lasting satisfaction.
Refreshments will be provided and there will be networking opportunities following the conclusion of the course.
Who Should Attend:
Small business owners, managers, and customer-facing team members seeking to strengthen their customer service strategy.
Speakers:
- Skip Balch- Event Facilitator
Skip is VP at Growth Acceleration Partners, a consulting and technology services company. Skip’s superpower is his unique ability to recognize emerging consumer and business needs, and identify new products and services to satisfy them. Skip has been on the leading edge of B2B data analytic sales and product development for over 35 years. Lastly, Skip serves on the Foundation for Better Business board of Trustees.
Questions? Contact foundation@austin.bbb.org
Visit our website to learn more about Foundation for Better Business!
