Battle of the ‘Blands’: Strategic Ways to Make Your Brand Stand Out

As an army of unmemorable, ‘bland’ brands flood the SME market, this session will explore how to build a brand that stands out like a beacon in your category.  

Why book:

• Recognise the factors that lead to timid ‘blands’
• Pick up counterintuitive ideas to make yours a bold, standout brand
• Common pitfalls that lead to a lack of aesthetic, tonal, or conceptual diversity
• Get inspired to make your brand the benchmark of its sector

Expert:

With strategist Alex Smith, the brain behind award-winning ideas at The Economist, Innocent, and Hello Fresh.Alex’s writing has been featured widely in the business press, and his recent TEDx talk has been watched over 100,000 times.

Format:

Bright Ideas Broadcast - Exploring big ideas with the power to transform your business. Come ready to shift your thinking, ask questions and be inspired!

Duration:

1 Hour

FOR YOU AND YOUR CMO/ EQUIVALENT SENIOR TEAM MEMBER