{"id":2971,"date":"2020-05-08T16:26:53","date_gmt":"2020-05-08T06:26:53","guid":{"rendered":"https:\/\/www.eventzilla.net\/blog\/?p=2971"},"modified":"2026-01-24T23:49:33","modified_gmt":"2026-01-25T05:49:33","slug":"easy-guide-to-monetizing-live-streaming-events","status":"publish","type":"post","link":"https:\/\/www.eventzilla.net\/de\/blog\/virtual-events\/easy-guide-to-monetizing-live-streaming-events\/","title":{"rendered":"Easy guide to monetizing live streaming events"},"content":{"rendered":"\n<p>As we are moving towards the ever-growing <a href=\"https:\/\/www.epiphan.com\/blog\/future-of-live-streaming-video\/\">trend of live stream events<\/a>, it\u2019s important to adapt to this technology to offer a worthy digital experience for the remote audience. However, it can be a challenging task for a first-timer.<\/p>\n\n\n\n<p>If you\u2019re an event organizer who hasn\u2019t created or hosted any live stream events in the past, this step-by-step guide will help you to learn the basics of how to live stream an event.<br> <br><strong> In this guide we are going to cover the following topics: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.eventzilla.net\/live-stream-event-ticketing\">The software you need to live stream <\/a><\/li>\n\n\n\n<li>Hardware you need to live stream<\/li>\n\n\n\n<li>Ways you can promote your live stream event<\/li>\n\n\n\n<li>Ways you can monetize the live stream content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step\n1. Pick a platform to Live Stream content (YouTube, Vimeo and more)<\/strong><\/h2>\n\n\n\n<p>While planning to live stream an event, you\u2019ll have to choose the right video streaming tool that best suits your event type and goals. It\u2019s a known fact that any live streaming platform is capable of broadcasting your video to the online audience. But what you should look for is the additional features that a particular platform offers. If you can able to find out which features you require and which you don\u2019t, it becomes easy for you to choose the suitable live streaming platform to <a href=\"https:\/\/www.eventzilla.net\/virtual-event-registration\">host your event online<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eventzilla.net\/wp-content\/uploads\/2020\/05\/How-to-Live-Stream-1024x668.jpg\" alt=\"How to Live Stream\" class=\"wp-image-2974\" width=\"544\" height=\"355\"\/><\/figure>\n\n\n\n<p>Also,\nyou can choose between free and paid video streaming platforms. Social live\nstreaming tools YouTube Live and Facebook Live are free to use. If you are\nlooking for advanced features, you can go for the paid platforms.<\/p>\n\n\n\n<p><strong><em>Some\nof the features that you can consider while choosing a live streaming platform\ninclude;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Must\nhave features:<br>\n<br>\nEmbed Video Content<\/em><\/strong><em>&nbsp;\u2013 This is the must-have feature that any\nvideo streaming platform providers should have. It helps event organizers like\nyou to embed video content on your website.<br>\n<br>\n<\/em><strong><em>Responsive<\/em><\/strong><em>&nbsp;\u2013 Ensure that\nyour live stream video works fine on any device, screen, and browser. Today,\nmost of the video streaming platforms use the HTML- 5 player which is\nuniversal. However, it\u2019s good to double-check it.<br>\n<br>\n<\/em><strong><em>Simulcasting<\/em><\/strong><em>&nbsp;\u2013 It allows\nyou to stream your live events in multiple destinations like websites, mobile\napps, social media, and smart TV apps. By this way, you can reach a broader\naudience<br>\n<br>\n<strong>Nice to have features:<\/strong> <br>\n<br>\n<\/em><strong><em>Social\nMedia Share<\/em><\/strong><em>&nbsp;\u2013 As social media platforms help to attract\nmore audiences for your live stream event, ensure that the platform allows you\nto post your video directly on the social media field.&nbsp;<br>\n<br>\n<\/em><strong><em>Monetization of Live Stream Videos<\/em><\/strong><em>&nbsp;\u2013 If you want to generate revenue from your video content, check if you can able to use the pay-per-view model by implementing the video pay pay-walls.<\/em><\/p>\n\n\n\n<p><strong><em>Integrations&nbsp;<\/em><\/strong><em>\u2013 Ensure that the video platform integrates with your existing CRM and marketing automation platforms.&nbsp;<br> <br> <\/em><strong><em>White-Label Content<\/em><\/strong><em>&nbsp;\u2013 You can avoid a third party logo or website name on your video content if there is a <a href=\"https:\/\/www.eventzilla.net\/white-label-event-website\">white-label option<\/a>. Also, it helps to resonate with your brand.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.eventzilla.net\/event-resources\/how-to-set-up-youtube-video-live-stream-for-your-next-virtual-event\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Learn How to Set Up YouTube Video Live Stream<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step\n2. Select the hardware you need to Live Stream (iPhone, Webcam and more)<\/strong><\/h2>\n\n\n\n<p>After you finalize the live streaming platform, choosing the right recording equipment is your next important part. If you want to deliver to stream a live video with high-quality visual aspects and audio, we would recommend you to invest in an advanced camera to broadcast your live events. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.eventzilla.net\/wp-content\/uploads\/2020\/05\/Live-Stream-Equipment.jpg\" alt=\"\" class=\"wp-image-2978\" width=\"572\" height=\"381\"\/><\/figure>\n\n\n\n<p>Also, to convert your captured video into live stream content, you have to buy a&nbsp;<a href=\"https:\/\/www.startech.com\/faq\/video-capture-cards-before-you-buy\">capture card<\/a>&nbsp;and install it on your computer. However, you don\u2019t need a capture card if you\u2019re recording live events through your webcam on the laptop.<\/p>\n\n\n\n<p><strong><em>Suggested\nCameras<\/em><\/strong><em>: PTZ cameras, camcorders, DSLR, and mirrorless\ncameras<\/em><\/p>\n\n\n\n<p><strong><em>Types\nof mics you can use to record a<\/em><\/strong><em>&nbsp;video \u2013 Lapel Mic, Shotgun mic\n&amp; Handheld mic<\/em>.&nbsp;<\/p>\n\n\n\n<p><strong>Step\n3. Creating the event landing page to promote the Live Stream event<\/strong><\/p>\n\n\n\n<p>While hosting a live stream event, it\u2019s always good to have a capitative event page to attract more online audience across the world. You can create one using <a href=\"https:\/\/www.eventzilla.net\/event-management-software\">Eventzilla<\/a> \u2013 All-in-One event management and marketing platform for live, virtual, and hybrid events. You don\u2019t require any design or technical knowledge to <a href=\"https:\/\/www.eventzilla.net\/event-website-builder\">create an event landing page<\/a> via Eventzilla. It\u2019s a simple drag and drops functionality to create an event.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.eventzilla.net\/virtual-event-registration\"><img decoding=\"async\" src=\"https:\/\/www.eventzilla.net\/wp-content\/uploads\/2020\/05\/Event-Page.jpg\" alt=\"\" class=\"wp-image-2981\" width=\"542\" height=\"289\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a catchy title for your live stream event on the event details page. You can use your brand name and words like live events to reach more audiences.    <br> <\/li>\n\n\n\n<li>Next,  provide detailed information about your live stream event in the <a href=\"https:\/\/www.eventzilla.net\/event-resources\/how-to-write-an-event-description-that-drives-ticket-sales\/\">event description<\/a> field. When it comes to virtual events, it\u2019s important to make your details very clear for the remote attendees. Provide details like time zone with start and end time, internet connection &amp; software requirements.<br>           <\/li>\n\n\n\n<li>Include  detailed speaker profiles with pictures<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discuss  the networking opportunities at the virtual event for event attendees<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4. Monetizing the Live Stream event by adding a paywall (Sell tickets to access content or give away for free)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.eventzilla.net\/wp-content\/uploads\/2020\/05\/monetize.jpg\" alt=\"\" class=\"wp-image-2985\" width=\"552\" height=\"335\"\/><\/figure>\n\n\n\n<p><strong>What\nis Paywall?<\/strong><\/p>\n\n\n\n<p>A paywall is nothing but a feature available in a website or software which helps you to generate revenue by restricting access to digital content via purchase or paid subscription.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before monetizing your live stream event, it\u2019s always good to think from the viewers\u2019 perspective. Because certain audiences don\u2019t want to see advertisements or pay for monthly subscriptions. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To monetize your live stream event, check if your\nvideo streaming platform supports PPV (Pay-per-View) feature.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>However, some of the live streaming events platforms don\u2019t support PPV. This is where a Paywall comes in handy. But the free video streaming platforms are not capable of putting video content behind a paywall.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before setting up your Pay Per View Model, you have to prepare an effective pricing strategy that generates good ROI for you.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can also host your live stream from the <a href=\"https:\/\/www.eventzilla.net\/event-management-software\">event automation software<\/a> that supports Paywall. Eventzilla can help you host live stream video from the event hub page. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the registration of live streaming events using <a href=\"https:\/\/www.eventzilla.net\/event-marketing\">event marketing tools<\/a>. Some of them include email invites, discount codes, embed registration, and more. <br> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 5. Live Stream the content on the event day<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To avoid any technical challenges on the event day, do a test a week before the event date. <\/li>\n\n\n\n<li>Engaging your remote audience is very important while hosting virtual events.      Create polls and <a href=\"https:\/\/www.eventzilla.net\/event-survey\">surveys<\/a> for your attendees to participate.<\/li>\n\n\n\n<li>Start  monetizing from your live stream video from sponsorship ads or third-party      advertisements<\/li>\n\n\n\n<li>List who is attending to promote networking opportunities. This helps your attendees to interact with other attendees via private chat etc. <\/li>\n\n\n\n<li>In case if someone missed your live stream event. Ensure that you have replay options available for them. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As we are moving towards the ever-growing trend of live stream events, it\u2019s important to adapt to this technology to offer a worthy digital experience for the remote audience. However, it can be a challenging task for a first-timer. If you\u2019re an event organizer who hasn\u2019t created or hosted any live stream events in the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[607],"tags":[530,611],"class_list":["post-2971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtual-events","tag-virtual-event","tag-how-to-live-stream"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide: Setup &amp; Monetize Live Streaming - Eventzilla<\/title>\n<meta name=\"description\" content=\"Learn the basics of live streaming events with a step-by-step guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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