{"id":1864,"date":"2019-09-20T21:58:49","date_gmt":"2019-09-20T11:58:49","guid":{"rendered":"https:\/\/www.eventzilla.net\/blog\/?p=1864"},"modified":"2026-01-24T23:50:45","modified_gmt":"2026-01-25T05:50:45","slug":"how-to-keep-your-event-marketing-emails-out-of-the-dreaded-spam-folder","status":"publish","type":"post","link":"https:\/\/www.eventzilla.net\/de\/blog\/event-marketing-tips\/how-to-keep-your-event-marketing-emails-out-of-the-dreaded-spam-folder\/","title":{"rendered":"How to keep your Event Marketing Emails out of the dreaded Spam Folder?"},"content":{"rendered":"\n

There are few things more frustrating than sending out a\nbeautiful email with your best call-to-action messaging and experiencing an\nabysmal return. There could be many reasons for this result but if you can rule\nout the usual explanations such as terrible design, bad content, and bounced\nemails, the most common reason is that your email arrived in too many spam\nfolders.  This is a more difficult\nproblem to address because the sky is not the limit on possible solutions.\nThere are very specific rules that you must follow when sending out\nsales-oriented emails. But there are certain things you can do. <\/p>\n\n\n\n

First, let\u2019s review the rules.  <\/strong><\/p>\n\n\n\n

The CAN-SPAM Act of 2003<\/a> was written for \u201cbusinesses operating or marketing to people in the United States and sending an electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.\u201d When sending emails like the above, businesses must adhere to the following rules: <\/p>\n\n\n\n