{"id":1831,"date":"2019-08-17T16:26:31","date_gmt":"2019-08-17T06:26:31","guid":{"rendered":"https:\/\/www.eventzilla.net\/blog\/?p=1831"},"modified":"2026-01-24T23:51:03","modified_gmt":"2026-01-25T05:51:03","slug":"how-to-promote-your-event-using-a-video","status":"publish","type":"post","link":"https:\/\/www.eventzilla.net\/au\/blog\/event-marketing-tips\/how-to-promote-your-event-using-a-video\/","title":{"rendered":"How to promote your event using a video?"},"content":{"rendered":"\n

In the last few years, we\u2019ve seen the rise of SnapChat,\nInstagram Stories, Facebook Livestreaming and improved video cameras in cell\nphones. These developments have made digital video a powerful marketing tool.\nIt\u2019s been estimated that 85% of all internet users in the United States watch\nonline video content monthly on a number of different devices. Smart marketers\nhave caught on to this. In fact, national digital video ad spend is increasing.\nAdvertisers report that they expect to spend $18 million in 2019, up from $14.2\nmillion in 2018, according to a new report from the Interactive\nAdvertising Bureau<\/a>. Have you joined the video revolution?  <\/p>\n\n\n\n

Using Videos in Event Marketing <\/strong><\/p>\n\n\n\n

Events are perfect subjects for digital video. How best to\npromote how an experience feels than with moving pictures and sound? It\u2019s time\nto consider how you can use video in building awareness and selling tickets for\nyour events.  <\/p>\n\n\n\n

Creating videos can feel like a daunting task but it doesn\u2019t have to be. It can be completely acceptable to use raw cell phone footage in certain cases and even edited video is easier to manage with simple editing programs like iMovie and OpenShot. Equipment such as cameras, microphones, and lights have become much less expensive. And in this growing gig economy, there are plenty of freelancers available to get the job done at negotiable cost. <\/p>\n\n\n\n

Tips for Creating Digital Event Marketing Videos  <\/strong><\/p>\n\n\n\n

The sky is the limit. This is an opportunity to be innovative and imaginative. But digital video is a different medium from the traditional television commercial or infomercial.  There are some very simple rules that you should follow to maximize viewership and impact. These tips are:  \uf0b7 Keep the video short. The length will depend on the platform you are using but in general, the shorter the better.  \uf0b7 Tell a story. Humans respond better to a story that we can relate to more than a list of features or benefits.  \uf0b7 Make it authentic. Don\u2019t stretch the truth or create drama where there is none just for impact. Strive for genuine emotion and honest interactions.  \uf0b7 Use captions. Most digital video is watched with the sound off. Always use captions so that not only the images but the script can be viewed.  \uf0b7 Include a strong call to action. Once you\u2019ve grabbed their attention with a compelling video, tell your prospects what you want them to do (buy tickets, visit your website, etc.) Don\u2019t make them guess!  <\/p>\n\n\n\n

How to Use Digital Video in Event Marketing <\/strong><\/p>\n\n\n\n

Announcements <\/em><\/p>\n\n\n\n

An excellent time to use video is when you have an\nannouncement to make. A recorded message by an event executive or respected\ninfluencer gives the announcement weight and power. Some great examples are\nyour Save the Date, the day your tickets go on sale, or the notification of\nyour keynote speaker or main sponsor. Even smaller moments like reminders of\ndeadlines or countdowns to event day could be made more noticeable with a short\nvideo message.  <\/p>\n\n\n\n

Testimonials  <\/em><\/p>\n\n\n\n

Studies show that positive customer reviews spark a higher\npurchase average and a faster purchase. Short videos from past happy guests are\nguaranteed to inspire ticket purchases. Ask each guest to describe their\nexperience at your event in their own words. Don\u2019t script them. Strive for an\nauthentic story. Learn\nMore<\/a><\/p>\n\n\n\n

Influencers <\/p>\n\n\n\n

If you are using online influencers to promote your event, the video should be a large portion of your strategy. Encourage your influencers to create and share the video of themselves talking about your event, asking their fans to join them, and discussing highlights of the event. Create your own exclusive influencer video content for your digital channels and email campaigns. In all cases, the consistent call to action should be to register for the event. Find out more about using influencers on this our recent blog post<\/a>.  <\/p>\n\n\n\n

Speakers  <\/p>\n\n\n\n

Many seasoned speakers will have videos of past presentations or teaser videos of their material that they are willing to share as promotional materials. These are excellent tools to build interest in your event and to drive traffic to your ticket sales site. <\/p>\n\n\n\n

Livestreaming <\/p>\n\n\n\n

Live video is also an effective way to promote your event while it is happening. Live streaming in-person events have grown tremendously. It has been estimated that 81% of digital audiences watched more live video in 2016 than in 2015. And this number is expected to grow into the 2020s. By live streaming your event, you can gain a completely new audience who may attend future events. It can also be a lucrative revenue stream as a brand new event. <\/p>\n\n\n\n

Post-Event <\/p>\n\n\n\n

Video can play a big part in your post-event marketing. If you\u2019ve taken video footage of the event, create a montage of event highlights to use in a thank you email to attendees or as a social media teaser for the next event. You could also use your session footage or speakers\u2019 presentations as gated content for VIPs or others who would like to purchase it. Provide relevant footage to sponsors, speakers, and influencers to use for their own promotion as well.  <\/p>\n\n\n\n

Digital video has become an extremely simple yet valuable\nmarketing strategy. It doesn\u2019t take a design degree or a fancy camera to create\na sensational marketing video for your event. A good digital video can grab\nattention, tell a story, and stimulate action, all in just 30 to 60 seconds.\nWe\u2019ve given you the tips and tricks to start today. Post them in the comments\nbelow. We can\u2019t wait to see the results.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the last few years, we\u2019ve seen the rise of SnapChat, Instagram Stories, Facebook Livestreaming and improved video cameras in cell phones. These developments have made digital video a powerful marketing tool. It\u2019s been estimated that 85% of all internet users in the United States watch online video content monthly on a number of different […]<\/p>\n","protected":false},"author":8,"featured_media":1832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[511],"tags":[207,472,533],"class_list":["post-1831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-marketing-tips","tag-event-promotion","tag-event-marketing-software","tag-event-marketing-videos"],"acf":[],"yoast_head":"\nHow to promote your event using a video? - Eventzilla<\/title>\n<meta name=\"description\" content=\"Digital video has emerged as a potent marketing tool with the advent of platforms like Snapchat, Instagram Stories, and Facebook Livestreaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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