Pricing Strategies for Conference Planners

Setting ticket prices for a conference can be a daunting task. Price too high and you risk turning off prospective attendees. Price too low and you eat into your profit margin. Add in all of the price expectations of not only past attendees, sponsors, vendors, and speakers but also the value assumptions of new and […]

Tips for creating pricing options for your next event

Pricing tickets for your next event can get complicated fast. If you’re smart you’ll have various pricing option in place for different situations, timing, and relationships. For example, if a key influencer in your industry wants to attend, there should be a special pricing option that you can present to them as an incentive to […]