Archive for April, 2010

How to get more attendees for your events in a downturn economy?

April 29th, 2010

AttendeesWith the recession stinging the party that was going on prior to its occurrence, there have been a lot of things that have been impacted by the same. The most important outcome of this has been that although the events would continue to occur as they did previously, they would have to present more substantial and clearly focused outcomes. This may seem to be an easy thing to say but any event planner would tell you how hard it is to get the right people to your events.

Managing events and getting attendees to your events is quite a job in itself but if you cannot find the right people to attend your events, that is a big let down. And with the attendance remaining slim during the recessionary period, let us look at some methods that can help you get that elusive lot.

Promote It

Recession or not, the most important tool for attracting attention to your event is still promotion. And with the Internet revolution that has everyone hooked on, what better place to reach out to millions of your potential attendees. With the advent of websites like Eventzilla, you can promote your event almost everywhere on the net with just a click. Whether it’s Facebook or twitter, blogs or customized webpages, use them all to get your event out there.

Webinars are another great concept that can help you reach out to people globally without worrying about boundaries and timings. Here’s something on webinars that would get you thinking.

Remain in touch

Try and remain in touch with the people you expect to see during your events. This takes care of two things. Firstly, it reminds the person of the event and tells him that you are interested in the people who are going to attend. This may not be a big step for you but it would go a long way in making sure that people attend your events.

Making an event successful depends on a lot of things and one of the critical factors is how engaged you keep your audience. This also ensures that next time you do something similar, you would already have a loyal audience to bank upon.

An analysis is another aspect that can help you understand the kind of people who are interested in the event. Using Eventzilla, you can also check out who is buying tickets for your events and how many people are visiting your events webpage.

The Invitation

As they say, make them an offer they can’t refuse. Simply put, make a professional event invitation, one that would be quite hard to turn down. How do you do that? By giving them what they seek.

The essence and secret to successfully inviting the right set of people is honesty. Reach out to people who can really benefit from what you have to offer and the rest will take care of itself.

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How to host a successful webinar?

April 26th, 2010

The newest way to hold a seminar, a webinar is fast catching on the attention of event planners the world over. The webinar has earned accolades for removing those difficulties from the event manager’s catalog which had been troubling them for long. Time and distance have ceased to be of any importance or hindrance now. Since you don’t need to be physically present at a given place for a webinar, it has allowed the audience for the hosts and the speakers to increase manifold.

As we come to understand the increasingly pivotal role that webinars are going to play in the event management of coming years, here’s a look at some of the factors and methods that can help you host an engaging and successful webinar that leaves the audience asking for more.

Plan it out

Planning becomes crucial with a webinar as you handle an audience that transcends geographical boundaries. You may need to host the event more than once to accommodate people of differing time zones. You may also want to avoid the peak or working hours to avoid low attendance.

Quality Content

Even with all the technology and know-how, any webinar and its success would ultimately still depend on the kind of content that you have. And since the factor of personal interaction is no more available to enthrall your audience, the content quality assumes even more importance.

Captivate them

From animation to photos and flash to web demos, trying using any visual aid that you feel would make your webinar more interesting. Try to engage them in the presentation by asking questions or having a poll. Whether it is the chat feature or the Q&A, plan and assign things in a way that allow your audience to take as much part in the presentation as possible.

Webinar tools and softwares

If you are going to be hosting webinars on a regular basis, you should definitely have a look at the webinar tools that are available in the market. But before you do that, here are some of the questions that would help you in choosing the right set:

- Webinar Objective
- Expected events to be held per month
- Estimated Budget for the webinars
- Technological requirements

The set of tools ( webex, gotomeeting, dimdim, fuzemeeting ) that you would be using would depend on the requirements and not anything else. Hence the increased assertion on understanding the parameters involved.

Publicity

And like anywhere else, in the end, it comes down to publicity. And when it comes to publicity on the web world, what better place than Eventzilla to kick-start the promotional brigade? With Eventzilla, not only can you promote your event on your own websites and blogs, you can do the same on any web address you can think of. Add to that the latest social media paparazzi like Facebook and Twitter and you have the perfect recipe for a successful webinar.

Oh, did we mention that you can also make your own customized web page for promoting your events (who needs a website anymore!).

How to host a successful webinar

The newest way to hold a seminar, a webinar is fast catching on the attention of event planners the world over. The webinar has earned accolades for removing those difficulties from the event manager’s catalog which had been troubling them for long. Time and distance have ceased to be of any importance or hindrance now. Since you don’t need to be physically present at a given place for a webinar, it has allowed the audience for the hosts and the speakers to increase manifold.

As we come to understand the increasingly pivotal role that webinars are going to play in the event management of coming years, here’s a look at some of the factors and methods that can help you host an engaging and successful webinar that leaves the audience asking for more.

Ø Quality Content

Even with all the technology and know-how, any webinar and its success would ultimately still depend on the kind of content that you have. And since the factor of personal interaction is no more available to enthrall your audience, the content quality assumes even more importance.

Ø Captivate them

From animation to photos and flash to web demos, trying using any visual aid that you feel would make your webinar more interesting. Try to engage them in the presentation by asking questions or having a poll. Whether it is the chat feature or the Q&A, plan and assign things in a way that allow your audience to take as much part in the presentation as possible.

Ø Plan it out

Planning becomes crucial with a webinar as you handle an audience that transcends geographical boundaries. You may need to host the event more than once to accommodate people of differing time zones. You may also want to avoid the peak or working hours to avoid low attendance.

Ø Webinar tools and softwares

If you are going to be hosting webinars on a regular basis, you should definitely have a look at the webinar tools that are available in the market. But before you do that, here are some of the questions that would help you in choosing the right set:

ü Webinar Objective

ü Expected events to be held per month

ü Estimated Budget for the webinars

ü Technological requirements

The set of tools that you would be using would depend on the requirements and not anything else. Hence the increased assertion on understanding the parameters involved.

Ø Publicity

And like anywhere else, in the end, it comes down to publicity. And when it comes to publicity on the web world, what better place than Eventzilla to kick-start the promotional brigade? With Eventzilla, not only can you promote your event on your own websites and blogs, you can do the same on any web address you can think of. Add to that the latest social media paparazzi like Facebook and Twitter and you have the perfect recipe for a successful webinar.

Oh, did we mention that you can also make your own customized web page for promoting your events (who needs a website anymore!).

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Social Media / Small Business Events Roundup

April 4th, 2010

Welcome to your one stop calendar for events from around the world. If there’s an event, you will find it here. From  social marketing to blogging and from connecting to going tech, you’ll find it all here. And if there is something that we missed, let us know and we will bring it up pronto!

The Social Media Specialist

When: 05.04.2010
Where: New York:

If you want a piece of the world, you need to know your social media. Infact, you need to be a specialist. With the ever expanding content market that is being updated, commented and edited every second of every day, the social part o your life needs to be exploited to the max to make it big. And to do all this, all you need to do is register for the IAB Social Media Marktplace. With this, you get an insight from:

•    John Battelle (Federated Media)
•    Wenda Harris (MediaLink)
•    Ian Schafer (Deep Focus)
•    Andrew Markowitz (GE)

Registration: http://www.iab.net/events_training/socialmedia2010/overview
Twitter: @iab
YouTube: http://www.youtube.com/watch?v=VbMVMgB-hy8

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Blog Well

When: 07.04.2010
Where: Cincinnati
Who: Gas Pedal and Social Media Business Council

Learn how the latest in the world of social media is being used by the largest corporations from around the world to change the way people work and think. Take a cue from the best. With firms like Dell, Duke Energy, Hilton, Tyson Foods and  P&G sharing their case studies into corporate social media, it can’t get better than this. Attend this and there would not be a roadblock that can stop you on the internet super-way.

Learn more: http://gaspedal.com/blogwell/cincinnati/

Registration:

http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=9405278D-4B0F-45E9-B633-A99BB5E13749&pid=be4e9107e024464caad558fd0ae73170&bn=1

Price: $250

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Think Mobile

When: 7.04.2010 – 8.04.2010
Where: New York
Who: AdMob, Nielsen

Enter the world of Mobile Apps and discover how you can expand your market through the digital revolution. Think Mobile is a conference that stresses on the strategies and concepts related to mobile and mobile apps. Here are some of the things that are in store for you at the meet:

•    Designing and Marketing your mobile apps and user interfaces
•    How to use the Mobile Apps to make money
•    Increasing your markets through mobile apps

Registration: http://www.mediabistro.com/thinkmobile/?c=tmmash

Twitter: @mobilecontent

Price: $125

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Connect Now

When: 7.04.2010 – 9.04.2010
Where: Sydney, Australia

An event spread across three days, Connect Now focuses on the upcoming technologies and enterprises. Here’s a preview of the itinerary:

Day 1&2:
For the first two days of the conference, the stress would be on learning from the new and emerging trends in the ‘social market’. Way to augment your business through the growing cluster of digital applications and leveraging the same for your future adventures.

Day 3: This day has been totally dedicated to the NGOs, charity groups and those that work without the aim of profit.

This is definitely one event that would leave you with more strategies than you would have ever found in a single place.

Registration: http://www.connectnow.net.au/register

Twitter: @Marketing_Now

Price: Starts at $400

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Natural SEO

When: 9.04.2010
Where: London
Who: Natural SEO

An event brought to you by Natural SEO, this one aims at breaking the myths that have come to be commonplace with Search Engine Optimization. The prime attractions are the tools that have been designed to help those actively involved with blogging and SEO. You can also try a hand at the mentioned features at the event and see for yourself whether it really can make a difference for you
The event while being free, is limited to just a hundred places.

Registration: http://www.meetup.com/thupr2010/calendar/12578944/

Twitter: @meetup

Price: Free

Total Seats: 53

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New York Entrepreneur Week

When: 12.04.2010 – 16.04.2010
Where: New York

A non-profit alignment that works with the single aim of promoting the entrepreneurs around the world, this is the perfect place if you are someone with a dream and an idea. Interact with entrepreneurs and dealmakers from around the globe and learn what drives them to excel in their fields.

If you have the will and the idea, there is nothing that should come in the way. And if something does, this is the best place where you can get rid of all your obstacles.

Learn more: http://www.nyew.org/
Registration: http://www.nyew.org/index.php/event/agenda-schedule/

Twitter: @NYEWeek

Price: Starts at $150

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Hosting an event?  Start selling tickets for your events using Eventzilla
Eventzilla is an inexpensive online ticketing and registration solution that makes it simple for individuals and businesses to sell, market and manage their events in one place.

The Social Media Specialist

When: 05.04.2010

Where: New York:

If you want a piece of the world, you need to know your social media. Infact, you need to be a specialist. With the ever expanding content market that is being updated, commented and edited every second of every day, the social part o your life needs to be exploited to the max to make it big. And to do all this, all you need to do is register for the IAB Social Media Marktplace. With this, you get an insight from:

  • John Battelle (Federated Media)
  • Wenda Harris (MediaLink)
  • Ian Schafer (Deep Focus)
  • Andrew Markowitz (GE)

Registration: http://www.iab.net/events_training/socialmedia2010/overview

Twitter: @iab

YouTube: http://www.youtube.com/watch?v=VbMVMgB-hy8

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