Event registration and management blog

4 Giveaway ideas to Accelerate the Ticket Sales for your Next Event

August 11th, 2015 by Eventzilla Team No comments »

Whether the nature of your event you’re planning is to promote a product or service, or if the event itself is your main product- you want to get your target demographic engaged early and to stay engaged after the event has passed.

Swag for its Own Sake
It’s no secret that merchandising is a proven way to boost revenue and to promote brand awareness at the same time. Getting your logo and brand image into the homes and minds of your customers is key to creating a culture around your brand that will guarantee ongoing sales. You want your customers to not only be willing to buy your products, but to associate your brand with a feeling of gratification.

If you can find a way to connect the act of registration with the promise of swag, you’re well on your way to assuring that your attendees associate your brand with quick gratification. Eventzilla can help you to coordinate your giveaway strategies with their event registration software in a seamless way that will feel natural and fun when attendees register.

The effect that a physical object with an embedded logo has is tremendously valuable because it is essentially a form of advertising. It’s nice when you can compel your audience to buy your  brand artifacts- it’s essentially the same as being paid to advertise. But, if you’re working to broaden your market or to establish your brand- free giveaways are a great way to get your message in the hands of your target audience- where it belongs.

Five Ways Giveaways Can Boost Your Sales
1. Raffle
Arranging for the tickets you sell online to tie in with a raffle game that will be completed at your event is a great way to both limit the cost of your prizes and to create a great deal of excitement around them.

2. Smartphone Case or wireless phone charger
The kind of freebies that are most worth your investment are the kind that your attendees will use. The more unique and fan-driven your event is, the better points of flare such as buttons and bracelets will work. If your event is more businesslike or formal, containers like a smart looking case can be perfect.

3. Free Downloads or free trail access for apps
Save yourself a whole lot of legwork and trunk space by offering free downloads and apps. Free downloads can be made to come when attendees use Eventzilla’s Online ticketing software.

4. T-Shirts
Even people who dislike t-shirts will occasionally throw one on. And if that t-shirt has your website’s logo on it, well- that’s free advertising.

Last but not least, people are getting used to getting swag. Free pens are nice, but if I get another cheap pen that dies in two days just so I can look at an ad, I will feel a bit put out. Tote bags and mouse pads are trite. Aim for an accessory to something that’s trendy- like an Smartphone cover.

6 Simple Reasons Your Event Still Isn’t Sold Out

August 9th, 2015 by Eventzilla Team No comments »

If you are an event coordinator and you are in the event planning stage, you will want to work diligently in trying to market your event in a way where participants can easily fill out an event registration without difficulty. Here are a few reasons why your event is not sold out and how to fix this problem so you sell out every time in the future.

No Discounts Offered for New/Repeat Audience

If you are giving everyone the same rate to be enrolled to an event, you may be stuck with empty seats. Offer return customers a discount to entice them to sign up again for this year’s event. This reward makes them feel important, as it shows you recognize their support was there in the year prior.

Not Using Online Ticketing & Payments

Using an event registration software is the best way to get people enrolled to participate in whichever type of event you are promoting. The participants have the option to pay for the event right from the comfort of their home, eliminating the hassle of writing out a check or bringing cash to a pre-determined location.

Not Promoting On Social Media

The best form of advertising in this day and age is via social media websites. These pages are viewed by many people, allowing the word about your event to be spread quickly and successfully. Make sure to specify the website address for people interested to log into and inform them that you sell tickets online so they can check it out at their convenience.

Location Information/Map not available

Instead of just promoting the event you are holding, promote the area is will be located as well. Several people will be coming to the event from out of town and may be inclined to stick around for a few days. Letting people know what amenities are nearby, which hotels are available for staying, and what food choices are available in the town the event is being located will make the event itself more desirable if there are things the patrons can do in the immediate area.

Not Associated with any Professional Organizations

Look for professional organizations within the field of the type of event you are holding to help promote your event. For example, if you are holding a concert, enlist the help of a local radio station to promote fun with music. If you are having a sporting event, ask local sporting goods stores to get on board in handing out fliers to customers. The more people you ask to help, the better.

No Contests/Giveaways Offered for Influencers

Announce a few contests on your social media site where people who share your post have a chance to win an event ticket free of charge. Watch how quickly word spreads about your event as people copy your announcement on their own pages. This is a wonderful way to increase the amount of viewing traffic your event obtains, possibly grabbing extra participants as a result.

8 Common Misconceptions about Event Marketing

August 6th, 2015 by Eventzilla Team No comments »

1. Long-Term Planning Isn’t Needed

If you want to have a successful event, start your calendar early.  This ensures that costs are kept down by not incurring “rush fees” and allows you to make decisions that are smart and effective.

2. Planning the Event from Within is Good Enough

Hiring an event manager will ensure that you are not so far deep in last minute details that you miss out on opportunities to promote from within the event.  Hiring an “event prof” will allow their expertise to keep the purpose of the event intact.

3. Social Media is Not Needed

Social Media, such as Facebook and Twitter, is a prime opportunity to get the word out to a large amount of people quickly.  By creating excitement about the event through well written posts, you can continually keep interest in your event.

4. Mobile Websites are Difficult to Build

By using the services on an online event provider, building a mobile website for your event is now as easy as 1-2-3. Using the services of a team of experts provides expertise in design and a wide variety of services, such as online ticketing software and back-end analytics, easy.

5. An Online Provider Isn’t Personable

Nothing can take the place of good old-fashioned face-to-face communication, but when you are planning a large event, the down and dirty details of event registration, ticket sales and location details can take up the majority of event planning.  By having this service online, it allows you to focus on reaching potential attendees by being personable and persuasive.

6. Sending Emails is Out-of-Date

Email is another valuable tool to spread the word of your event to a large group of people quickly. And, if you’ve built a database, you can send an email out to a specific group of people you want to target for your event.

7. Getting Attendees to the Event is All I Need

Once you gain attendees, you must be able to keep them at the event. Book a popular speaker/singer, plan a dinner or create “an event within the event” to allow people to remain engaged once the event begins.

8. Attendees Will Remember Our Name After the Event

They will only if you allow them to. By using event registration software, not only does it further build your database, but also allows you to easily send a “thank you” to attendees to get your name and/or product in front of them again.

5 Tips to Sell More Tickets and Engage Attendees

March 23rd, 2015 by Eventzilla Team No comments »

Event planning has evolved significantly over the past decade, making it easier than ever to market events and sell tickets online. With hectic schedules, constant meetings, and managing attendees, anything that simplifies the process of creating and executing an event can make the experience better for you and for those in attendance. The following tips can help you boost your online ticket sales and engage virtual attendees.

1. Promote on Facebook, Twitter & LinkedIn

It’s important to get on social media platforms as soon as possible. Social media is the best way to bring in new customers through targeted advertisements. Choose the platforms that have the best target audiences. Is the event business oriented? Focus the most attention on LinkedIn. Is it more social? Focus on Facebook. Is it a musical event? Spend more time on Twitter and Myspace. Make sure that your event can easily be shared on social media to gain more attention.

2. Create Engaging Content for Email Marketing and Event Pages

Every image, video, and piece of written content is important to set the right expectations. In order to keep interested and prospective attendees from turning away, and to pull existing attendees back in, you need to have engaging content. This doesn’t mean you should clutter your emails and pages with images. Each piece needs to set the right expectations.

3. Simplify and Optimize Online Registration

The less time it takes to complete the registration and ordering process, the more tickets will get sold. Using online ticketing software, like what’s offered through Eventzilla, can streamline this process. By working with a number of different payment options, including PayPal, Stripe, and WePay, selling tickets online is quick and easy. Eventzilla also optimizes the online registration process for mobile devices so prospective attendees can purchase tickets right away, no matter where they are.

4. Make Pricing Competitive and Offer Deals

The best way to create a sense of urgency is to put tiered prices on ticket sales. Offer reduced prices for tickets sold early and increase the amount as the event draws closer. This makes customers act faster to get a better deal. Put emphasis on the fact that there is only a limited amount of tickets, and that they’ll sell out quickly.

5. Focus on the ROI

Getting the most out of your investments is imperative. You may have a specific budget for the event, so you need to save money where you can. At Eventzilla, there are no downloads, no setup fees, no monthly fees, and it’s free to list your event. You can take care of multiple planning needs including making surveys, creating discount codes, setting up a waiting list, utilizing mobile check-ins, and much more with our online registration and ticketing application. Using an all-in-one system will increase the return on your investment and take the stress out of planning.

7 Tips For Planning a Perfect Halloween Party

October 18th, 2014 by Eventzilla Team No comments »

It’s that time of year again. Ghost and goblins and ghouls will soon be roaming the streets, looking for something to do besides collect candy. If you’re thinking about throwing a Halloween party this year, you might want to keep a few tips in mind to ensure that it goes off smoothly!

Choose the date and time wisely

This is critical. Consider who the party is for. Is this an adult Halloween party? Don’t forget that adults with children may already have obligations for Halloween night itself. Will this be a children’s party? The time may be more important if you want children to attend either before or after traditional trick-or-treating begins. Maybe you want to have both. This year, Halloween is on a Friday night. Keep that in mind when considering your age groups and your parties specific plans.

Create your invitations

Not only can you create invitations and shoot them out to your desired party attendees well ahead of time, don’t forget too that many people schedule their daily lives in online formats these days. Make sure to create an event page on a popular event planning site and send those invites along as well. Want a more open party? Work up some banners and post them in the neighborhood where trick-or-treaters could see them and decide to make your party another of their night’s events.

Don’t forget the details

Whether on your paper invitations, or in your event planning program, remember to include the time, directions, costume requirements, dish suggestions and everything important to your party. Is it a BYOB? Make sure to include that as well. If the party will include children, a disclaimer for appropriate attire may be necessary if you are having a open house party.

Plan your menu

Will this be a themed party? Do you want everyone to bring zombie-fied dishes? Make this clear in your invitations and also include links to recipe ideas that they can utlize. Will you have a dish contest? Be sure to advertise that to your attendees in the invitation and event planning locations.

Costume Contests

What is a Halloween party without a costume contest? Your invitations, event planning program, social networks and email are great places to ensure that everyone knows well ahead of time, the rules for the costume contest. Make sure you open up a discussion on this issue. Some people take competitive contests very seriously, and that means they might be willing to spend a lot of money sprucing up for a Halloween costume! Cut down on frustration or wasted funds by making your rules very clear and very repetitive in all of the right places. Make sure to list your prizes up front or in the least, list that the prizes are surprises themselves.

Collect RSVP’s

Collect all the RSVP’s you can. This is another great reason to use online options for event planning. It can be somewhat difficult to collect RSVP’s in the form of a call-back these days. Using online event planning software allows your prospective attendees to accept with a click, so you can add them to your guest lists.

Be Prepared

Make sure you do all of your grocery shopping, decoration creation and Halloween Party organization days ahead of time. Being fully prepared will allow you to reserve all of your party day time for setup, greeting your guests and carrying off contests without a hitch.

Keeping all of these tips in mind and bringing others in to assist you with Halloween Party planning can ensure that everyone gets to enjoy a smoothly run function and will be looking forward to your next event in the future.

10 Common Misconceptions About Event Marketing

October 8th, 2014 by Eventzilla Team No comments »

1. Too Small to Market

Having a marketing plan for your event is the foundation for how you will present your event to potential attendees. If you want attendees, you will have to advertise. Even a two man show still needs to outline their target audience, channels, budget, tactics and more. Without at least a basic plan, you could be wasting time and money. Planning your event marketing campaigns, keeping all of your event business’s possibilities in mind, is the only way to get the optimal return on your investment.

2. Losing Marketing Focus

In the age of a barrage of constant information, losing your marketing focus is incredibly easy. Most especially when, in doing so, your social platform’s interactivity increases. It may be compelling to want to lay out a snappy line, share a funny photo or interact on topics not related to your industry, but in doing so, it becomes impossible to keep your message consistent and clear to consumers. If humor or off-topic conversation really brings the conversions in, make sure you continue to engage your audience through dedication to your business’s essential message.

3. One-Shot Marketing

While running ads is definitely a marketing tactic, it is not a marketing plan. A marketing plan includes taking advantage of all of the available venues on which you can share your brand and deliver your message to your targeted audience. Many event planners wrongly assume that every tactic used in marketing will come with very high costs. This is patently untrue. Many forms of event marketing can in fact, be done by the event marketer themselves for free or very affordable usage fees.

4. Marketing Only to Prospects

This is a dangerous position to get in if you truly want to market your business through events. Event planning and organization often takes a village to carry out, even if one single organizer sets up the plan. That means your event already has attendees, and those attendees often have like-minded friends and family. Make sure that as you do market to prospective future consumers or attendees, that you never forget to market to your current base as well. This is where loyalty programs or rewards can really set you above.

5. Ignoring Social Media

Many event planners think that they do not need social media. They already have a great customer-base, plenty of event attendees, word-of-mouth advertising. That could be entirely true. However, it’s a guarantee that if you have customers these days, they are on social media platforms. So while you may not feel like you need social media, why on earth would you ignore the opportunity to share updates, promotions, events and more with your customers in real-time? If you have word-of-mouth advertising via very happy customers, give those customers a place to voice those opinions, which will only help grow your business. Having great reviews on social media sites is one of the main factors in turning prospects into attendees.

6. Tough Times, Budget Cuts

While phasing out marketing can absolutely seem like the best place to make cuts in your event spending during tough economical times, shutting down the marketing budget can literally be the end of your event. You may have to get in and get your hands dirty by picking up some of the tedious work yourself. Instead of having the print shop down the road make your event flyers, you could print them yourself. But when it comes to direct advertising, you should continue to invest. Even if it means raising the cost of your products or offerings slightly.

7. No Need to Blog

In just about every industry these days, there is definitely a need to blog. The fact is that today, consumers do want to know that the companies or individuals they purchase from really are engaged in their own business. When they find you, make sure they find interesting, engaging and entertaining content or other forms of media to browse through while they learn about your event.

8. Replacing your Sales Team with Digital

This may be tempting to many to save on costs but there is no replacement for your sales team. While you should be blogging for your small business and events and you should be engaging on social media platforms, these are in no way replacements for an effective and compelling sales team. As much as digital business may appear to be advertising itself, it will not grow without professionals who are trained to be a walking, talking spokesperson for your brand.

9. Delayed Gratification

Many who enter the world of small business can take quite a while to understand that marketing campaigns, even the best of them, are almost never immediately effective. Neither is social. And many types of marketing should never be considered stand-alone, such as social media or ads. Thinking that marketing results can’t come fast enough for you, and using that as a reason to never market, is a 100% sure sign that your business is already in serious trouble.

10. Email Marketing isn’t Effective

Email marketing for your event is actually very effective. Recent studies show that 66% of all consumers have made a purchase online as the result of a marketing email. That study was conducted in 2013. The marketing misconception here is that email is changing and therefore email marketing is dying. Untrue. While email may be experiencing in change in how we use it, email marketing is far from drawing its last breath anytime soon.

If you keep these common marketing misconceptions about your event in mind, you should be able to formulate an effective marketing plan for your business.

Organizing an event? Setup a custom event website and sell tickets online in minutes with Eventzilla

Bootstrapping Your Startup – Part 1

August 16th, 2014 by Eventzilla Team No comments »

If you are planning on bootstrapping your next startup, the time to implement that plan is long before your business opens its doors. There are a few helpful measures you can take to ensure that your bootstrapped startup will turn into a thriving one within a reasonable amount of time. Here are a few of those helpful hints.

1. Identify a Co-Founder

There are a few key characteristics you should look for in a good co-founder. You will want someone who has skills that compliment your own. It won’t hurt if they have a lean into another element of your business as well. Having a co-founder who understands your ideas and share the passion as you is important. The most valuable element you can find in a co-founder, is someone who will understand that they may not be able to make a profit themselves until the business is off the ground. It will help to have a good projected time to tell prospective co-founders when they can expect to begin reaping the reward of pay.

2. Start with creating something that is needed in 2-3 years

Keep your big ideas in focus. Maintain that focus by being realistic in your product creations. Do your research, identify any problematic issues in everything from development to sales, and ultimately, make sure to create a product that is not only wanted or needed on today’s market, but one that has viability into the future (Say 3-5 years in the future).

3. Create a working prototype

Start with the creation of a prototype before you kick start the development phase. A good research and development team can actually save you far more on your bottom line than you may have expected. Share the prototype with potential users, accept and brainstorm all user feedback before making the final adjustments for development.

4. Your product will be never perfect, so don’t delay launching version 1

Your product will never be perfect in your eyes most likely. So before you get into coding, it may be best to go ahead and set in stone a soft launch, or beta date to release your product to a pre-discussed and likely limited market of your projected demographics. The best way to handle this issue is to build a minimally viable product and launch it with your target audience. The feedback you get back from your soft launch can go towards improvement or adding any bells and whistles that you may have considered in your initial mockups.

5. Engage users, gather & analyze feedback, making improvements, & repeat

Engage your beta testers in any way you can. It will be their feedback that goes towards making your end product a successful one on a variety of target demographics. When possible, make engagement a rewarding practice for your testers as well by offering them discounts on the completed project. Ask them to share their opinions of your products on their social networks for more rewards. And make sure they are given the opportunity to provide feedback in the most user-friendly manner possible throughout the testing period.

If you implement these techniques for bootstrapping your start up business you will be setting the course for the overall growth and success for your business. Always take the time to brainstorm your ideas with all staff members. You might be surprised at the good ideas you can generate from every corner of your office.

5 Social Media Marketing Mistakes to Avoid While Planning for Your Next Event

August 3rd, 2014 by Eventzilla Team No comments »

Whether strategic, or in real-time, social media marketing mistakes can be a real event killer. It’s incredibly important to have everyone on board with a single fluid strategy or problems in communication could end up as problems that prevent your event from kicking off as you had planned. In order to avoid financially or branding mistakes, take a few moments to go over these five mistakes in social media marketing that could affect your event planning negatively.

1. One-Way Street Interactions

One of the biggest mistakes any social media campaign can make is to regularly barrage your fans and followers with push marketing efforts. No one wants to see a constant stream of self-promotional marketing content flooding their feed. Instead, make sure you offer more of a two-way relationship in your social feeds. Here’s your chance to deepen your relationship with prospective consumers as well as your current event attendees.  Use entertainment, awe-factor news and other handy media tidbits to keep your fans on your radar. You should aim to provide a couple agenda-free post for every piece of direct marketing content.

2. Too Much Focus on Quantity

Getting thousands of fans to your site can be a true sign of success for your planned event. However, you should only really aim for the most organic fans. That isn’t to say you shouldn’t appreciate every fan, regardless of where they came from, you should. However, what you shouldn’t do is spend money to gain ‘instant’ fans. If you are going to pay someone to help you aggregate new fans for your feed, pay someone who knows how to do it organically. That is, gather the fans in the demographics you need the most. This does require footwork, and time, but with this method, you will end up with 100 fans who comment and interact. Much more valuable than 1000 fans who have no intention of ever doing so.

3. Using the Same Strategy for All Media Channels

Unless you want to bore your event attendees, you really should plan to use all formats of social media that you can. When you do, remember, they may all achieve a similar end, but they are not all the same. Everything changes. The lingo, the content, the ideal times to post. On Facebook you will want to monitor your updates, be ready to chatter about the event when people communicate on your page. With Twitter, you’ll want to narrow down the best hashtags to use to get your event in front of as many folks in your targeted demographics. On YouTube, you will want to post your videos at optimal times and share them across all of the most relevant social and video websites.

4. The Post and Go

Not interacting with prospective event attendees makes every single one of your social media efforts null-and-void. That’s what social media is for; to be social and sociable. Without that interaction you are just sending your messages into cyberspace where they will be short lived as any type of trending news. There are some great social media monitoring tools out there like Social Mention or Klout that can help you gauge how well you are doing on the ‘social scene.’ Keep track with those mentions, adjust posting times to when your audience seems the most lively, and wait. Be ready to reply to facebook status update posts, comments on your YouTube videos and replies or retweets on Twitter. Thank your retweeters too! They might become new fans if they aren’t already.

5. Not Using the Proper Social Media Platform

Not every platform should be used by every industry for every event. If your event is centered around photography, you may want to have an Instagram and a Pinterest account, but you have little need for YouTube. Slideshows are nice, but they aren’t the most highly viewed items on a video platform. Take those photography slideshows to another platform like Slideshare where they will make themselves useful. Don’t forget the value of Twitter when it comes to on-the-spot social interaction. Make sure to create a unique hashtag for your event where everyone involved can keep in Tweet communications with one another.

Social media is easy once you get used to it. Just make sure to maintain conformity, share professionally designed event invites or other communications and interact! Every chance you get.

Hosting an event? Try Eventzilla to manage online registrations and payments!

5 Ways to Engage Attendees After the Event

July 11th, 2014 by Eventzilla Team No comments »

Just because your event is over, doesn’t mean you should cease engagement with your attendees. This can be even more important if your event is an annual one and you need to keep in touch during the off seasons. There are many creative methods for keeping your event on the front of attendee’s minds as well as keep them hyped up and interested in future events. Here are five of the best ways to achieve that goal.

Thank You

A thank you note for event attendance is always a nice gesture. However, a plain, basic thank you note will likely be just another mailed item that gets thrown to the side and thought about less than you would prefer. A creative idea will help keep your event on minds and tongues. Consider everyday items that most people can use, or even industry specific items that bring your event to mind. Item examples could include a keychain with the date of your next event, a nice pen for their office, or even a reusable coffee or water cup. Take advantage of any space you have on your item to put event dates, website addresses and phone numbers. A thank you offering itself is a bit different and more memorable than a follow up email or newsletter.

Post-Event Surprises

Many enjoy surprises. Many more enjoy free surprises. Dredge up that email or newsletter list and use it to throw a post-event contest. The reward can be anything from a creative little gift, to a substantial discount to encourage attendees to return to your business and your next event. If you do sponsor annual events, mid-year is always a great time to throw a special post-event surprise into the mix and into the minds of those you want to attend again. Not to mention the buzz it could create when word-of-mouth gets around that you utilize such unique promotions.

Social

Never underestimate the power of social. Whether you post pictures of your events on Instagram, or update statuses on Facebook about its success. Since one of the main focuses of attending an event is networking in some fashion or other, staying connected to your attendees is just as critical to present and future successes. Just as important as pre-event introductions and chatter, post-event engagement is just as critical. Take this time to ask all of your attendees that follow you on social networks what they would improve about the event. Which parts did they like the most? You can also go one step further and ask them what element they would like to see implemented into the next event. Friends, family, consumers, everyone, like to be asked their input and see their ideas to fruition. You may even gain a new volunteer or two for future events in this way.

Acknowledgement

Whether an event attendee helped band-aid a boo-boo or ran out to grab extra cups, always take the time to acknowledge those whose efforts helped keep your event on track. There are also many creative ways to carry this out. This would be unique and interesting newsletter material. Those who can spend a bit more may want to have a few t-shirts made, or even donate a few dollars to a favorite charity in their honor. Regardless of how you acknowledge, not only does it show appreciation to your staff or help, but it also shows general event attendees that you care about those who extend themselves. Happy helpers always make for a more pleasant event.

Network Attendees Networks

For those who plan annual events or even several events throughout the year, take the time to try to extend benefits, bonuses and even surprises to your usual attendees when they can bring or refer a friend, family member or another industry related individual. Give them discount options, promotional codes, an extra entry or five into the next event’s big door prize. Do not be afraid to ask the newly referred for their opinions as well. You can utilize surveys, polls or even short social network questions applications and get the input of attendees new and old.

The most critical element of engaging attendees after your family or business event is to remain interactive, highlight those who extend themselves, and keep up the hype for the next event. You will not only benefit in the short term by gaining new and helpful information, new networking opportunities and new suggestions to make your future ventures more interesting and creative, but you will also be continually expanding your reach and email list, but you will also find post-planning and pre-planning can work hand in hand to make for a fantastic, well-organized series of events.

Facebook vs Twitter vs Instagram vs Pinterest. Which of these will Make Your Next Event More Successful?

June 14th, 2014 by Eventzilla Team No comments »

There is no doubt that using social media platforms can help to spread the word about your special events, products or services to the masses. These days, family events, impromptu gatherings and outings are often initiated on some sort of social platform. Most commonly Twitter and Facebook.

However, it might be helpful to understand that different platforms have differing specialties of sorts. This could make certain social media sites better for your events’ particular product, less effective for your offerings, or even ineffective entirely in gathering people for some fun. Let’s take a deeper look at how best to utilize social media sites for event planning.

Finding the Best Network for Your Event

LinkedIn – LinkedIn is a mostly business oriented social network. For this reason, those who are promoting business services or products, may want to focus their social media marketing efforts here first, or most intensely. Business related services can be everything from office products to advertising services.

If other businesses are your company’s key demographic, creating groups, invites and running conversation on LinkedIn might be the best social site to target since your focus will be to increase networking with certain elements of any given business. On LinkedIn you can connect directly to the marketing or accounting head of a company, or communicate with them under their own groups.

This cuts out the middle man you may have if you try to focus business related marketing on Facebook or Twitter where the chances are high you’ll be speaking with a social media manager, and not the specific department head you need. When it comes to planning your events relating to business sales, you’ll do no better than inviting those in your demo through LinkedIn’s very event friendly platform. Don’t forget that planning the company baseball game is also possible on LinkedIn and quite often used for such.

Instagram and Pinterest – Arts, crafts, clothing, shoes; if you’re selling it, you are going to have pictures of it. If you have pictures of it, it should definitely be on Pinterest and/or Instagram. We already know that consumers do a lot of their product or service reviews online and we want that content easy-to-see, easy-to-find and even easier to share. Don’t make your customers look through a Facebook page to find your shop tab, to search your shop tab that probably has categories, to spend an inordinate time browsing, because the chances are high you’ll lose them before they buy.

On Pinterest or Instagram, you have platforms designed to display your products in an easy-to-peruse format, even, and sometimes especially on mobile devices, since we now know that mobile device sales have increased exponentially over the last few major shopping seasons. Make sure to utilize the friend or follow lists on these platforms and you’ll find a super way to get event invites out to the exact folks who enjoy browsing your wares. More often these days, these two formats are also being used for

Foursquare and Foursquare Business – Not all event planning organization will include making online purchases. They could be family reunions, training courses, or even just a social event at a physical address. Make sure your locations, whether business or your home, is added to the proper Foursquare platform. Since you will be privy to who checked in to your event through Foursquare, you can also utilize this system to carry out your event contests, games or even just take attendance.

While users get intangible bonuses for Foursquare check-ins, in the form of Badges, there’s nothing stopping you from rewarding your attendees through the information you can gather from this social platform as well. That might help get people off of the internet and into your physical location.

Facebook and Twitter – Though these two social networks are not as similar as some may think, they both certainly do have a great purpose to serve when it comes to event planning, management and helpful services. Consumers, friends, family, organizations, and just about everyone seems to be communicating about something on Facebook and Twitter.

For that reason, open and real-time communication on these two platforms is just about expected. If your are planning an event that will require extensive management, it is not only a great idea, but a super comforting one, to have a Facebook and/or Twitter account where possible attendees can ask questions. Having a potluck for a church gathering? Hook up an account on these media formats so that attendees can chatter about the pending event, discuss possible dishes, organize possible dishes and more.

However, do not, in any case, create one of these platforms for your event and then walk away. You’ll find interaction here to be an absolute requirement.

There are a few that seem a given. If you have video for a special event, it should definitely be posted to YouTube. Link to any of your other sites from there. Having an art gallery gathering? You should probably check out DeviantArt and Dribbble. Sponsoring a music event? Get on Spotify and get that music to the masses. Whatever your interests or industry, there is a social network, fully functioning and active, that you can network into and reap the rewards. You just have to do the work.